Month: April 2020

They thought they would be recording a video interview with Adweek about the career obstacles and issues they’re facing. What they got was something a bit more practical–and memorable. This year, traditional April Fools’ Day gags feel pretty out of sync with the state of the world, as a global pandemic continues to leave people…

Some media companies, no strangers to mass layoffs in the face of unstable funding models, are approaching the economic uncertainty caused by the coronavirus differently. Instead of adding to the layoffs that have seemed to hit consistently since the 2008 financial crisis, publishers are opting to scale back employees’ pay this time around–at least so…

The Association of National Advertisers is putting some space between the initials of its trademark ANA acronym to show support for the Ad Council’s #AloneTogether pandemic crisis messaging. In a
60-second PSA viewable below, the ANA literally morphs its logo to make the point and rally support from the ad industry.

Houston-based independent full-service agency 9thWonder, which grew out of agency collective The Company in 2018, implemented a round of furloughs and salary cuts last week as a result of the impact of the coronavirus pandemic. 9thWonder CEO Jose Lozano spoke with Adweek about how the agency is navigating the situation and what it has learned…

Neighborhood social network Nextdoor rolled out some more new features to help local businesses cope with the coronavirus pandemic. Nextdoor said conversations on its platform about supporting local businesses have skyrocketed by 17 times over the past two weeks. Gift card URLs can now be added to profiles on business pages, providing information on how…

While the Ad Council is no stranger to crisis–it was founded during World War II, after all–the coronavirus pandemic has created unprecedented challenges for the country’s leading producer of public service communications. The nonprofit was an early adopter of the work-from-home recommendation, sending everyone home on March 11 to work remotely until further notice. That…

Sprint and T-Mobile have officially closed their merger, capping off a two-year regulatory journey that wound through several levels of the country’s legal system. The $26 billion deal will bring the number of major wireless carriers in the United States to just three, despite antitrust challenges from the Justice Department and, more recently, lawsuits from…

One of the greatest challenges for the advertising world in the age of coronavirus is how to maintain creativity. With a continuous stream of dreadful news that affects all of our personal and professional lives, what drives the creative process these days? Earlier this week, Adweek travel reporter Ryan Barwick spoke to a creative at…