Month: April 2020

In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. The scale of economic losses from the coronavirus pandemic are directly related to earlier missteps, says Insider Inc. CEO Henry Blodget. “The United States… Continue reading »

The post Social Distancing With Friends: Insider Inc. CEO Henry Blodget appeared first on AdExchanger.

The new portal is designed to serve as a community gathering forum for employees. Content ranges from popular entertainment, health and wellness to an events calendar and activities for employees and
their families.

The value of an agency comes from the collision of ideas that happen when people intersect with each other, day after day. As large agencies convert to telework during the COVID-19 onslaught, this is
one of the most important challenges they have to overcome.

If you can believe, it’s been less than a month since billionaire Mike Bloomberg dropped out of the presidential race after spending a record-shattering $558 million on advertising. Since then, the political world has shifted immeasurably: A vigorous Democratic primary has been usurped by nearly monolithic media attention to the coronavirus pandemic. In this brave…

When planned and executed right, a virtual ideation workshop can be even more effective in generating innovative ideas than an in-person session.

M&A is at an all-time low due to coronavirus fears, but some deals are getting done even in challenged sectors. On Tuesday, Bain Capital divested itself of SRDS, a 101-year-old business within Kantar that compiles contact info, audience insights and ad rates for more than 6,700 B2B and consumer-facing US-based traditional media sources. The acquirer… Continue reading »

The post AdWanted Acquires SRDS From Bain-Owned Kantar To Help Print Pubs Do Data-Driven Ad Sales appeared first on AdExchanger.

Mohammad Mosaed, a reporter who criticized the Iranian government’s response to the coronavirus pandemic, has been arrested and banned from social media.

Nearly two years ago Adwanted Group’s U.S. platform Adwanted USA, an automated advertising marketplace, entered into an exclusive partnership to license SRDS data.

In some select TV markets — New York, Dallas, Atlanta, Minneapolis, Sacramento and Indianapolis — daytime TV Sets In Use from 9 a.m. to 5 p.m. are up 26% to 44%, increasing through the day for the
week of March 16 compared to the similar week a year ago, according to Comscore.