Month: April 2020

OpenX said Tuesday it has laid off, furloughed or cut hours for 15% of its employees. Most of that percentage were layoffs and furloughs, and the number of people whose hours were cut was small, the company said. OpenX reduced the salaries of its leadership team by 15% to 20%. CEO John Gentry said he… Continue reading »

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Netflix has a scripted series shot and produced entirely remotely in the works. The series, Social Distance, is one of the first scripted live-action shows to be produced and filmed remotely amid the ongoing Covid-19 crisis, which has led to a near-total shutdown of Hollywood productions. The series will be made entirely from home with…

Ogilvy CEO John Seifert announced in an internal memo that he will be retiring as the agency’s chief executive in 2021. Seifert has spent 41 years with the WPP agency, the last five as global CEO. In the memo, Seifert said that he and WPP CEO Mark Read agreed earlier this year that the time…

In another sign of the impact the coronavirus pandemic is having on the ad-tech industry, supply-side platform OpenX has undergone a round of cost-saving measures, including furloughs and salary reductions, to help it stay afloat. OpenX CEO John Gentry said in a blog post today that the company has reduced compensation across its leadership team…

TikTok on Tuesday said it has opened up its advertising API to Sprinklr as its first beta partner for video ad creation and management. Sprinklr is a full-service marketing platform that allows brands to buy, optimize and measure campaigns on Facebook, Instagram, Twitter, Snapchat, Pinterest and LinkedIn. “Sprinklr is a partner for one of our… Continue reading »

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LinkedIn provided an update on the initiative it introduced at the beginning of the month to help fill open positions for front-line workers in the battle against Covid-19. The professional network said in early April that relevant sectors with urgent hiring needs would be able to post jobs free-of-charge for three months, and that it…

As we all continue our work-from-home routines, healthy living is key. So we’ve pivoted our rapid fire Q&A video series I’m With the Brand, which features founders and funders of up-and-coming businesses, to focus on wellness brands. We’ll do it right here on Adweek.com, as well as on our Linkedin, YouTube and Facebook platforms. Joining…

Facebook CEO Mark Zuckerberg said last Friday that video calls via WhatsApp would be expanded to eight people from four, and that feature began rolling out Tuesday. WhatsApp users wishing to use the new participant limit for video calls should have the latest version of the messaging application installed. WhatsApp said in a blog post…

As states make plans to reopen their economies, U.S. finance leaders’ Covid-19 concerns are high, but stabilizing, according to a new survey by accounting and analytics firm PwC–the third it has conducted since the beginning of the coronavirus pandemic. Based on the responses of more than 300 chief financial officers, PwC reports that business perspectives…

Like its competitors, Omnicom expects steep declines in the second quarter as the COVID-19 pandemic rages on. “In the preliminary forecasts we looked at, the second quarter was the most traumatic,” said CEO John Wren on the company’s Q1 2020 earnings call Tuesday. Omnicom also declined to give guidance for the rest of the year… Continue reading »

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