Facebook and Instagram are looking to ease the pain for students in the class of 2020 who are missing out on their graduation ceremonies due to the coronavirus pandemic, with the help of some serious star power. Oprah Winfrey will deliver the commencement address during multihour livestreaming event #Graduation2020: Facebook and Instagram Celebrate the Class…
Marketers’ COVID-19 Messaging Draws ‘Positive’ Response, Little Change in Brand Favorability
Advertising messages inspired by COVID-19 give viewers “positive feelings,” according to a new survey, but nearly an equal number say it doesn’t generally change how they think about the brand
overall.
overall.
Omnicom’s Wren: “Every Aspect Of Our Business Is Going To Change”
That’s part of the reason the Omnicom CEO has established committees on media, advertising and public relations to evaluate future business models for those sectors. “I’m looking for dramatic answers
and goals and objectives to accomplish,” said Wren, on how those businesses should be performed in the future.
and goals and objectives to accomplish,” said Wren, on how those businesses should be performed in the future.
Adweek Together: How Nonprofits Are Working With Big Brands
Comic Relief US has sought to bring levity to some of the nation’s most serious issues. And there is no more serious time than now for millions of Americans just trying to get by. Last month, Comic Relief US CEO Alison Moore announced that donations to the nonprofit’s Red Nose Day campaign will be directed…
JetBlue Is the First Airline to Require Passengers to Wear a Mask
Even though practically no one is flying, starting May 4 all passengers aboard any JetBlue flight will be required to wear a face covering. The airline made the announcement Monday evening, taking so far the biggest step so far by any airline toward ensuring customer safety during the Covid-19 outbreak. There was no timeline for…
Testing Blueprint Announced, Airlines Require Face Masks | WSJ
What the Cannabis Industry’s Overnight Transition Teaches Us About the New Retail
The Covid-19 outbreak upended daily business operations and consumer habits in nearly every industry. In the world of legal cannabis, restrictions on business and travel are creating seismic shifts that could potentially restructure the unique culture and idiosyncrasies that define the industry. Dispensaries are quickly pivoting to ecommerce to stay competitive, consumers are starting to…
Cable News, Lifestyle, Entertainment Networks See Gains Due To Higher At-Home Viewing
Cable TV news nets continue to generally lead all networks, with CNN and Fox News Channel posting strong gains. Among lifestyle nets, the Food Network is up 22% year-over-year, while TBS is 20% higher
to 240,000 viewers, Lifetime is 39% higher to 121,000; TLC has gained 24% to 140,000 and Comedy Central has added 17% to a total of 175,000 viewers.
to 240,000 viewers, Lifetime is 39% higher to 121,000; TLC has gained 24% to 140,000 and Comedy Central has added 17% to a total of 175,000 viewers.
Mindshare Finds Nearly Half Of Americans Have ‘Run Out’ Of Things To Watch, Read, Listen To
So much for the Golden Age of media content. The latest installment of a weekly COVID-19 tracking study from Mindshare finds that nearly half (46%) of American consumers say they’ve already run out of
media content to watch, read or listen to. That’s up from 33% a couple of weeks ago, and 30% at the end of March.
media content to watch, read or listen to. That’s up from 33% a couple of weeks ago, and 30% at the end of March.
Facebook: Here’s How to Use the Donate Sticker in Stories
Did you know that Facebook allows you to add a donation sticker to your Stories posts? You can choose the charity or fundraiser you want your post to support, and viewers will be able to tap a “Donate” button if they wish to contribute. Our guide will show you how to use the donate sticker…