Month: April 2020

Coors Light fans across the country owe a special thanks to Olive Veronesi, though you probably don’t need to buy her a beer. After the 93-year-old Pennsylvanian was photographed holding up a sign that said “I need more beer!” and her image quickly circulated the globe, Coors Light sent her 10 free cases. But her…

Twitter’s MoPub mobile monetization platform came up with a way to use unfilled ad space in the fight against the coronavirus pandemic. Senior product growth manager Jayme Farrell-Ranker and senior software engineer Sasan Hezarkhani introduced #BackFillForGood in a blog post Tuesday. MoPub publisher partners can use this form to opt in to #BackFillForGood with some…

The sudden shift to remote teaching and learning following the Covid-19 outbreak and global pandemic has been a remarkable experiment for students, faculty, instructional staff and colleges and universities at large. We are learning on the fly, from one another and through trial and error about how to teach online, how to communicate with students…

Virtual dating is the only safe option for people looking to make romantic connections during the Covid-19 pandemic, and dating apps have adapted by releasing features that encourage users to date at home. Bumble, in particular, continues to promote the in-app video chat and call tools it launched in 2019. In the last two weeks,…

While it may seem like a given that the upfront network TV ad marketplace will likely be down in both volume and pricing this year, at least one analyst is predicting the disruptive effects of
COVID-19 could be the last straw for sustaining TV’s long-term market share and that the main beneficiary will be online media — especially Google’s YouTube, as well as the connected TV marketplace.

Customer experience management platform Sprinklr is now integrated with video creation platform TikTok, making Sprinklr the first application-programming-interface partner to support in-feed video ads on TikTok. Advertisers can create and manage in-feed video ads on Sprinklr’s platform alongside their campaigns on other supported social platforms, including Facebook, Instagram, Line, LinkedIn, Pinterest and Snapchat. Big brands…

Last week, my daughter invited me to a Pinterest board called “Things for our puppy.” Except we don’t have a dog. We have no plans to get one. But for a girl who effectively had her 13th birthday canceled due to Covid-19, things are turning around. She’s ready to plan for the future again and–at…

History is littered with troubled deals of horizontal expansion from one’s existing businesses. Start with Time Warner buying AOL over two decades ago.

WIRED editor in chief Nicholas Thompson talks to branding expert Amanda Brinkman about how America’s small businesses are coping with coronavirus

Fans should’ve been thrilled at a tweet announcing the early debut of the final “Star Wars” film on Disney+ two months early. Instead, many were incensed by a tweet that they perceived as Disney
trying to claim broad rights to use of the venerated “MayThe4th” hashtag.