Month: April 2020

Tweets about television are up in nearly every category from March 1 through April 15 compared with the same time last year, largely driven by the coronavirus pandemic, Nielsen found in a study, but one category stands out as a glaring exception: sports. Nielsen Social Content Ratings found that social interactions about children and family…

The International Academy of Digital Arts & Sciences Tuesday revealed the advertising, media and public-relations nominees for the 24th Annual Webby Awards. The ceremony was originally scheduled for May 11 in New York, but it was canceled because of the ongoing coronavirus pandemic. Instead, voting will be open here from now through Thursday, May 7,…

This article is sponsored by Publishers Clearing House.  Now that Google has helped put a firm date on the death of the third-party cookie (within the next two years) many publishers are prioritizing the acquisition of new first-party data assets via logged-in users. At the heart of these efforts is the question of value exchange:… Continue reading »

The post For Publishers, First-Party Data Is A Product Question appeared first on AdExchanger.

A new two-hour documentary about the Vatican is a classic example of TV’s great ability to take you places you otherwise cannot go yourself.

Therapists and hotline workers who work with abuse victims now must take calls from home, increasing their risk for isolation and emotional burnout.

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Burger King France Will Throw 600 Birthday Parties for Kids…

For the last few weeks, adverts out on the streets have been rendered relatively useless as most people are locked inside of their homes. Burger King’s solution? Entice people to use images of the fast-food chain’s present billboards as backgrounds during their video conference calls. The “Home of the Billboards” campaign, executed in collaboration with…

  Is COVID-19 the beginning of the end for upfronts? Buyers and sellers have long questioned the necessity of flashy presentations, especially as the broadcast TV business declines. Disney chairman Bob Iger recently predicted an end to the antiquated upfront process altogether as a result of the economic crisis. Ad buyers have been pushing to… Continue reading »

The post COVID-19 Will Forever Reshape The Upfront appeared first on AdExchanger.