Month: April 2020

WhatsApp introduced a limit on the number of times a message could be forwarded earlier this month, with the aim of preventing the spread of misinformation, and the Facebook-owned messaging application said Monday that it is happy with the results thus far. Under the new policy, once a message has previously been forwarded five times,…

Integral Ad Science has named former McCann executive Eu-Gene Sung as its new chief financial officer. Sung will officially begin her new role at the brand safety vendor on May 6. She will report directly to CEO Lisa Utzschneider. “We have ambitious goals at IAS and Eu-Gene’s experience working closely with CEOs to grow businesses,…

The game of tag got away from us. We were constantly “it,” never quite catching up to our audiences and getting tired. Need a campaign? Tag that influencer over there. Have a project? Tag eight agencies to pitch for it. Need to stay relevant? Tag something with a lot of views and slap a logo…

Spotify is looking to bring some peace and optimism to listeners during these uncertain times with its debut of the Daily Wellness playlist. Daily Wellness is a mix of music and podcasts, refreshed each morning and evening, and it is currently available to free and premium users in the U.K. and U.S. via the Made…

Dentsu, which has over 1,000 separate companies across the globe, had initially planned to release Q1 results in mid-May. An alternative date has not yet been set.

After one of history’s greatest plagues, humanity abandoned a cocoon of medieval beliefs, cultural and scientific ideas flourished, art and science gained focus, feudalism gave way to capitalism, and
religious dogma was replaced by rationality.

Advertising across all media platforms is forecast to total $144.3 billion this year, says BIA Advisory Services — a 10.6% drop from the projection of $161.3 billion that the local media analysis
company made in November 2019.

Covid-19 has cut off many paths of traditional advertising, leaving brands unsure about how to reframe marketing. This is the second time I’ve encountered a Covid-19-like moment. Fortunately, the first was a drill, a brief from a client years ago: What should we do in a world without paid advertising? What should we do in…

Snapchat announced today a new way for brands to advertise on the platform. Under the new offering, dubbed First Commercial, brands can be the first commercial any user sees within the first Snap show they watch that day. AT&T and others have already tested out this feature, aimed at reaching a mass audience on the…