In-person event cancellations and postponements are commonplace in the age of coronavirus, with certain events announcing plans for timely virtual pivots while others inform attendees they’ll be back in 2021. Shoptalk, however, might be the first during the pandemic to postpone a virtual conference at the last minute. The annual retail and ecommerce industry event…
Chewy Reminds Us That Amid All the Bad, Pets Are Very Good
Present times are bleak–even more reason to embrace rare moments of pure joy. A new 60-second spot from online pet product retailer Chewy, which will live on the company’s various social channels, aims to celebrate all the happiness and levity that comes from owning a pet. Titled “Pets Bring Us Together,” the clip was produced…
The Big Story: Storm Warning
This week on The Big Story, we delve into Google’s Q1 earnings to get an early sense of how the pandemic has impacted the world’s biggest ad supplier. Like others in the industry, the good vibes at the beginning of 2020 soon soured as the pandemic took hold of our way of life. The loss… Continue reading »
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A Bookstore Just Shocked Fans and Boosted Sales 200% With Its Brilliant Quarantine Pivot
When beloved bookstore and cafe The Wild Detectives had to close alongside most Dallas businesses due to Covid-19 quarantine measures, it faced the daunting challenge of shifting its business to being online-only. So the shop owners turned to agency partner Dieste, which has created several insightful campaigns for The Wild Detectives in recent years. One…
AMC Networks Starts AVOD Push by Featuring Shows Like The Walking Dead Free on Pluto TV
AMC Networks is starting to roll out its new AVOD strategy–part of this year’s upfront messaging–and will be featuring several of its shows including the hit series The Walking Dead on Pluto TV’s free, ad-supported streaming platform beginning Friday. Pluto TV will debut four new channels May 1 devoted to AMC Networks programming from AMC,…
What If They Never Open The Cineplex Again?
While I have a soft spot in my heart for theaters, the chains are in a race to the bottom to ruin the experience and chase customers into the direction of PVOD.
This AI Meme Generator Parrots the Absurdity of Online Humor
A new AI text generator is bringing an extra dose of absurdity to the internet’s favorite meme formats. Developed by Imgflip founder Dylan Wenzlau, the web app uses natural language processing to generate wholly original text for any of four dozen meme templates in a matter of seconds. The output mimics the internet slang and…
NBCU And Sky Fight Through Sports Meltdown And Falling Ratings
While the coronavirus pandemic hit all of Comcast’s businesses in Q1, its impact on ad revenue differs across NBCU, Sky and its Xfinity cable unit, the company revealed Thursday. And as with every other company in the world, Comcast expects to experience much more severe effects in the next quarter. Higher prices stems NBCU’s losses… Continue reading »
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Working Remote Is Going About as Well for Progressive’s Flo and Co. as It Is for You
On the whole, we’re starting to see the possibilities of what creative made in quarantine can look like. A few weeks ago, many agencies and brands held on to the sides of the boat, merely trying to navigate the rough waters of keeping work moving forward. The results were expectedly mixed, but this isn’t necessarily…