Facebook said it experienced a “significant reduction in the demand for advertising, as well as a related decline in the pricing of our ads.”
In Beauty First, L’Oreal Teams Up With Snap Camera #AR
The beauty company is releasing eight custom-branded augmented reality lenses, which Snap will feature for a week on the opening page of the platform.
Report Delineates Ad Price Deflation For 2020: U.S., Europe Most Disrupted
The disruption to global media markets caused by the COVID-19 pandemic is crashing demand, and consequently, prices for most of the major media, according to a special report released by ECI Media
Management. On a global basis, all traditional media will see steep price cuts — ranging from a decline of nearly 6% for TV ad prices two significant double-digit cuts for print media — for
full-year 2020.
Management. On a global basis, all traditional media will see steep price cuts — ranging from a decline of nearly 6% for TV ad prices two significant double-digit cuts for print media — for
full-year 2020.
All Tara Reade’s Deniers
6 Telecommunications and Telefitness Takeaways From Adweek Presents: The Way Forward
Businesses as we knew them before the coronavirus pandemic probably won’t be what they were, but that’s not stopping them from thinking of innovative ways to keep prioritizing consumer needs. In our second episode of Adweek Presents: The Way Forward, Adweek’s Lisa Granatstein, editor, svp programming, explored the current state of the telecommunications and telefitness…
Skincare Gets a Pandemic Boost, and Tula’s Record Monthly Sales Are Proof
Beauty brand Tula Skincare is on track to have the best sales month in its history, even in the midst of the pandemic. Year-over-year sales for April are up five fold, and nearly two times what they were in March, according to CEO Savannah Sachs. That growth, fed by consumers’ focus on health and the…
Out-of-Home Data Finds Americans Continue Traveling More: +18% Miles Daily In Past Two Weeks
Americans continue to travel more as many states ease restrictions and begin opening up public places and businesses, according to unique out-of-home media planning data released today by Geopath and
Intermx. The data shows the average number of miles traveled daily per American rose to 11.5 for the week beginning April 20. That represents an increase of 18% from just a couple of weeks ago when
the average number of miles traveled daily fell to 9.8, its lowest point since the pandemic restrictions went into effect.
Intermx. The data shows the average number of miles traveled daily per American rose to 11.5 for the week beginning April 20. That represents an increase of 18% from just a couple of weeks ago when
the average number of miles traveled daily fell to 9.8, its lowest point since the pandemic restrictions went into effect.
AT&T Folds Xandr Into WarnerMedia
AT&T said Thursday it will combine TV ad tech division Xandr with WarnerMedia. Xandr Chief Business Officer Kirk McDonald will continue to lead the group and report into WarnerMedia Chief Revenue Officer Gerhard Zeiler. Zeiler reports to John Stankey, AT&T’s new CEO. “Xandr and WarnerMedia have always worked hand-in-hand to benefit our incredible advertising partners,” McDonald said in a statement.… Continue reading »
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Has Trump Been Too Polite to Comey?
Twitter Fixates On DR Products As Q1 Ad Revenue Falls Off A Cliff
The story of Twitter’s first quarter is familiar: a strong start to the year … and then a rapid ad revenue decline in March as COVID-19 began to take hold. Twitter posted modest growth in Q1, a 3% YoY increase to $808 million, while total ad revenue was $682 million, up $3 million compared to… Continue reading »
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