Month: April 2020

Social video application TikTok has been downloaded more than 2 billion times globally from the iTunes App Store and Google Play Store, according to new data from Sensor Tower. In the first quarter of 2020, TikTok was downloaded more than 315 million times from the App Store and Google Play, which Sensor Tower said is…

The job interview process has gone largely virtual due to the coronavirus pandemic, and LinkedIn introduced two new features to help candidates make the best impression. The professional network began testing a video introduction feature, which hiring managers can request as part of the process. Applicants can respond either via video or written copy. Senior…

AT&T is consolidating its WarnerMedia and Xandr ad sales teams, moving both units under Gerhard Zeiler, chief revenue officer at WarnerMedia and president of WarnerMedia International. The move, according to AT&T, will give brands and agencies access to “the broadest and most effective advertising solutions” between the two units. However, the Xandr and WarnerMedia ad…

In case you haven’t noticed, the way brands speak to customers on air, online, in print and through out-of-home (even though most of us are at home) has changed dramatically in the last six weeks. Social strategies have also shifted–and with more eyes on social channels (Twitter alone just announced year-over-year user growth of 24%…

Before Covid-19, disability in advertising was on a positive upward trend, with creative recognition at Cannes and brands formalizing inclusive efforts for the 2020 summer Paralympics Games. But over the past several weeks, the exponential upward trajectory of Covid-19 cases, state lockdowns, stay-at-home orders, industry furloughs and layoffs have seemed to create a downward spiral…

Nielsen witnessed stability from its traditional media ratings business in Q1, but its marketing services continued to struggle. It plans to complete the spinoff of Nielsen Global Connect by November
2020.

Chipotle is serving up a new TikTok challenge, #ChipotleSponsorMe, featuring digital star and Chipotle “superfan” David Dobrik. Fans can follow the @Chipotle account on TikTok and post a video about why the fast casual chain should sponsor them, along with the #ChipotleSponsorMe hashtag. Dobrik will pick five winners, who will receive the Chipotle Celebrity Card,…

WPP is saying goodbye to a global creative leader. After 12 years, John O’Keeffe is stepping down from his role as global CCO at WPP. CEO Mark Read announced the news today in an internal memo, just a day after WPP confirmed further cost-cutting measures in its Q1 earnings report. In the memo, Read said…

Ninety-nine percent of our TV newscasts are made up of stories connected to the pandemic. The other 1%? The weather.