Month: April 2020

At a time when clients are facing unprecedented challenges, Publicis Groupe is offering a new solution. Today, the holding company is introducing The Pact, a business outcomes solution powered by Epsilon’s identity management platform and machine learning, guaranteeing that digital marketing investments deliver on key performance indicators (KPIs) including sales, new client acquisition and return…

“The plan has always been to create data-led packages using AI technology, to guarantee outcomes,” says Arthur Sadoun, Publicis Groupe Chairman and CEO. The new program for midsized clients will offer
a full refund if the Groupe does not deliver. “The Pact” service, powered by its Epsilon data marketing subsidiary and Publicis Media, demonstrates the ability to track and assign more than 200
million customer IDs across all devices with tangible business indicators such as visitor traffic and sales.

After months of extreme disruption, normality appears to be slowly returning to China’s cities. It’s rare to be excited about traffic, but in China, gridlocked roads are a welcome sign that people are resuming their lives. Commuters are beginning to restart their daily public transport commutes and stores are flipping their signs to open. And…

Twitter beat earnings projections for the first quarter of 2020, led by 24% growth year-over-year in monetizable daily active users (mDAU)–or daily users who can view ads–and 3% revenue improvement (though still a net operating loss) during the same time period. The company’s premarket announcement surprised analysts, who had predicted Twitter would take a bigger…

One month ago, 24% of ad buyers had paused their campaigns, according to an IAB survey on how COVID-19 has impacted spend. That number has since increased to 37% of buyers, according to the trade org’s latest survey. Overwhelmingly, those who are now pausing their spend had not yet decided whether or not to do… Continue reading »

The post IAB: Ad Buyers Pausing Campaigns Rises To 37% appeared first on AdExchanger.

A month deeper into the pandemic crisis, the ad industry’s “buy-side” has become more resolute about disrupting previous ad plans for the year. That’s the finding of an Interactive Advertising Bureau
(IAB) survey of advertisers and media buyers conducted mid-April vs. a comparable survey conducted in mid-March. Roughly the same percentage (45% in April vs. 46% in March) say they have adjusted
their advertising budgets — presumably downward — but the number that have paused ad campaigns has jumped to 37% from 24%.

WIRED editor in chief Nicholas Thompson talks to DoorDash CEO Tony Xu about how delivery services are adapting their operations over a matter of weeks—even days.

The Covid-19 pandemic has forced freelance creators to halt projects and countless local businesses to close indefinitely, but Vimeo has found a way to support both communities with a new creative project. The ad-free video platform debuted Stories in Place, a grant project funding eight creators to make videos about the owners of their favorite…

The idea that athletes would have an advantage over average students has completely flipped with the advent of social media.