Publicis Groupe Launches Tool To Help Midsize Businesses Weather The COVID-19 Crisis
Publicis Groupe released an outcomes-based solution on Thursday aimed at midsize companies (MSBs) that provides a money-back guarantee. “If the desired KPI isn’t met, we’ll refund 100% of the client’s entire investment,” said Bryan Kennedy, CEO of Epsilon, which is powering the solution, called The Pact, for its new parent company. There are around 200,000… Continue reading »
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Spotify: Pandemic Altering App Usage Patterns
As the pandemic persists, people report relying more on audio to counteract their increased levels of stress and anxiety.
The Cubicle Is Back. Blame (or Thank) the Coronavirus
As businesses reopen, social distancing rules will lead to new partitions between workspaces, reminiscent of the fabric-clad dividers of the 1980s.
Creative Agencies Support Local Biz; Retailers Look to China for Answers: Thursday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 7 Creative Ways Agencies Are Supporting Local Businesses Several ad…
As Stores Reopen in China, U.S. Retailers Look to the Country for Answers
As businesses begin to reopen in China and life slowly returns to its streets, the retail industry in the U.S. may look to the country for guidance on what the post-pandemic world looks like and how to adapt to the new reality. That’s because the pattern of Chinese consumers’ purchasing habits in response to Covid-19…
Dilbert by Scott Adams for Thu, 30 Apr 2020
Social Distancing With Friends: You & Mr Jones CEO David Jones
David Jones is CEO and founder of brand tech firm You & Mr Jones – but he’s also become the family CTO. With a global company to run and four kids (aged 8, 12, 15 and 17) all doing the remote learning thing, the Jones home runs on Wi-Fi. But it’s also important to disconnect. After… Continue reading »
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Leading With Action Can Reduce The Risk Of A ‘COVIDwashing’ Backlash
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Augie Ray, vice president analyst, customer experience and marketing, at Gartner. Brands are struggling with what to say in advertising and outbound communications during the COVID-19 pandemic. The desire to be… Continue reading »
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As Opportunities Abound In Advanced TV, Marketers Must Proceed With Caution
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Clair Bergam, associate director at The Media Kitchen. At a time when dismal numbers dominate the national conversation, one of the few exceptions are those being generated by the TV and over the top… Continue reading »
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