Beachfront Media, a video ad platform, has been working on connecting the programmatic pipes to set-top boxes’ video on demand (VOD) inventory. Now, the company has entered the market with Amobee as its first demand-side partner, buying set-top box VOD inventory for addressable campaigns. While the ad industry continues to invest in the $9 billion…
Live Industry Updates: Condé Nast Cuts Salaries; InMobi Saves Jobs With Stock Compensation Plan
This article charts the coronavirus pandemic’s ongoing effect on the digital ad industry – from publishers to vendors, marketers and agencies. We will continuously update this story as more developments become public. April 13 Condé Nast Cuts Salaries, Reduces Hours Condé Nast, in response to the economic downturn caused by the coronavirus pandemic, has instituted… Continue reading »
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Airbnb Debuts Online Experiences With Unique Activities
The COVID-19 pandemic forced Airbnb to temporarily halt its Experiences business, but the home-sharing platform has introduced a new way for consumers around the world to attend off-the-beaten-path events from their couches. Airbnb has launched Online Experiences, which allows hosts to continue earning income by offering their experiences on video-conferencing platform Zoom. The virtual events…
Publicis Groupe Cuts CEO And Board Salaries, Slashes Dividends By 50%
Publicis Groupe said Monday it will cut the salaries of chairman and CEO Arthur Sadoun and executive chairman of the supervisory board Maurice Lévy by 30% in response to the coronavirus pandemic. The company will also reduce compensation by 20% for management board members. For stakeholders, Publicis will slash dividends by 50% and delay payments… Continue reading »
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How to Prepare for the Next Pandemic
Bernie and Coronavirus Capitalism
Dentsu Aegis Network Institutes Layoffs, Furloughs and Salary Cuts Across Agencies
Dentsu Aegis Network implemented a series of cost-cutting measures across its agencies last week, which includes layoffs, salary cuts and furloughs. The company set benchmarks for these measures that varied among individual agencies, sources with direct knowledge of the holding company’s operations said. Employees over a specific income all took pay cuts as an initial…
Amazon Will Hire 75,000 Additional Temporary Workers
Amazon is hiring an additional 75,000 temporary employees on top of the 100,000 full- and part-time workers it has added at its fulfillment centers and delivery network in the past month. The ecommerce giant announced the new hires in its daily COVID-19 blog. The first 100,000 hires are already “working at sites across the U.S….
On the Adweek Podcast: Why You Should Lean Into Influencer Marketing Right Now
Have you watched Tiger King on Netflix? It’s an opportune time to offer free trials in a time of tribulation. Streamers are seeing a spike in media consumption. Astonishingly, Disney+ subscriptions surpassed 50 million global subscribers. Meanwhile, Quibi continues to push its new service to now-housebound customers, but perhaps in the lens of a different…
Verizon, Capital One, Subaru Among Peacock’s New Sponsors Ahead of Soft Launch
NBCUniversal has lined up five more advertisers as launch sponsors for its new streaming service Peacock, bringing the total number of partners to 10 ahead of Wednesday’s soft launch for Comcast Xfinity Flex and X1 customers. Capital One, L’Oreal USA, Molson Coors Beverage Company, Subaru and Verizon have signed on as some of the streamer’s…