Month: May 2020

An IAB report on COVID-19’s impact on ad pricing, released Thursday, found that the impact of sell-side CPM declines vary across media channels and supply sources. On the buy side, advertisers might have paused spend, but it’s not totally turned off, and large companies developing contactless ways of doing business should inspire some optimism within… Continue reading »

The post IAB: CPM Declines Vary By Channel, And Why The 2020 Digital Ad Outlook Isn’t So Bad appeared first on AdExchanger.

In April, as the coronavirus continued its deadly march across the U.S., more than 1,500 hate crimes were reported against Asian Americans. They are being unjustly, and unbelievably, blamed for the disease. “We are in 2020 and look at what happened,” asks Cynthia Chen at Adweek’s first-ever Diversity and Inclusion Summit on Wednesday. “It’s almost…

For the brand’s 100th anniversary, Kotex is taking a moment to stop and reflect on the progress of the last century while also highlighting work that still needs to be done. In 1920, the brand’s new spot tells viewers, it was women nurses who developed the first Kotex pads so they could keep doing their…

Freeform has found its new president, following Tom Ascheim’s departure last month. Fomer Netflix executive Tara Duncan has been named the network’s new chief. She’ll oversee strategic planning, brand development, content strategy, original programming, production, scheduling, finance, research, marketing and communications at Freeform, beginning on June 8. “Tara is an exceptionally skilled executive and a…

On Thursday, ADCOLOR announced that it no longer plans to hold its 2020 conference in Atlanta as originally scheduled. Instead, the diversity group’s annual gathering will go virtual, pivoting to an online format that will take place from Sept. 8-10. “Business as usual has quickly turned into business unusual amid Covid-19,” said ADCOLOR founder and…

Not a news flash: Media agencies are under immense pressure. That was true long before the pandemic. But agencies have also made big investments in data and technology over the last few years that are starting to bear fruit. This week on The Big Story, special guest Jay Pattisall, a principal analyst at Forrester, calls… Continue reading »

The post The Big Story: Game Of Media Agencies appeared first on AdExchanger.

Verizon is getting a lot of kudos for its corporate response to the Covid-19 pandemic, not just to customers, but to society at large. Chief marketing officer Diego Scotti said it’s “the result of the work of a lot of people [who] started putting responsibility at the center of our strategy.” At Adweek’s virtual Diversity…

“Diversity and inclusion is one of the filters that is going to help us accelerate our transition out” of the Covid-19 pandemic, said Antonio Lucio, chief marketing officer of Facebook. In conversation with Tiffany R. Warren, Omnicom’s chief diversity officer and founder of Adcolor, Lucio impressed upon the point that without real action, it’s just…

Did you know that you’re likely to experience the taste of foods differently depending on whether you’re in a silent room or listening to classical music? Or that the shape and color of your bowls and plates can alter your perception of sweet and savory? This idea of sensory overlap is a concept explored in…