Month: May 2020

With the coronavirus pandemic keeping many physical retail stores shuttered and making photo shoots of all kinds more difficult, Adobe is experimenting with new ways for shoppers or models to virtually try on clothes. The software company outlined a new potential feature this week that uses artificial intelligence to transform a piece of clothing to…

Callie Schweitzer has joined LinkedIn as its first marketing editor. She joins from Founder-CEO of consultancy The Callie Co., and previously was Chief Content Officer for Thrive Global, head of
audience strategy at Time Inc. and Time, head of marketing at Vox Media, and deputy publisher at Talking Points Memo.

Organizations far and wide have learned that responding virtually to colleagues, industry peers and fellow association members has its challenges. In her two day jobs, first as chief diversity officer of Omnicom, and then as founder of Adcolor, Tiffany R. Warren is finding that working virtually has “tapped a source of creativity that was always…

Thirty-five million Americans have never left the state in which they were born–and as the Covid-19 pandemic continues to suppress travel across the country, that number likely won’t drop in the near future. But in a show of aspirational advertising, Hyundai is helping some of those 35 million Americans cross their state lines in a…

As content consumption surges during the pandemic, WPP has struck a global partnership with SuperAwesome, a self-proclaimed kid-tech platform, to help advertise to children in a more privacy-compliant way. The agreement means that all agencies within the WPP holding group (as well as their clients) have access to SuperAwesome’s tools, including a software platform that…

TikTok released a host of new features aimed at bringing more of the video creation platform’s experiences to the web. After visiting the TikTok site and logging in with their credentials, users can now upload videos directly to TikTok via desktop. TikTok People can also like, share and comment on TikTok videos via the web….

One of the big concerns during pandemics, wars, disasters and times of crisis is that crucial issues like diversity, inclusion, equality and equity in the workplace take a step back. In the first session of Adweek’s virtual Diversity and Inclusion Summit Wednesday, Procter & Gamble chief brand officer Marc Pritchard talked with Adweek’s chief community…

The big surprise from the pandemic’s initial impact on marketing is that it didn’t necessarily collapse advertising — especially digital — and that it is actually accelerating the digital
transformation of businesses, and potentially industries, GroupM’s Brian Wieser said during an IAB webcast Thursday, adding that relative to the impact it will have on overall GDP, the effect on
“advertising may not be as pronounced.”

WARC forecasts a $49.6 billion pullback to $563 billion this year, with travel & tourism, entertainment, and financial ad categories taking major hits. On the plus side, it says pharmaceutical
marketers will gain, while marketers in the areas of health care and well-being will include “brands not normally associated with the field. “Digital ad spending is estimated to be virtually flat for
2020 — up 0.6%. A previous February WARC estimate showed a 13.2% increase for 2020.

As live events continue to go virtual or postpone due to Covid-19, the 3% Conference has announced it will hold a three-day digital summit in July instead of its planned gathering in Atlanta this fall. The 3% Movement, a gender equality organization that champions inclusive change in advertising, will hold The Future of Work conference…