Month: May 2020

While the idea of going to a movie theater to watch the latest blockbuster is still a far-off prospect for many of us, Sports Illustrated is going ahead with plans to begin producing long-form video and films under a new partnership between its owner, Authentic Brands Group (ABG) and 101 Studios, a California-based entertainment producer….

The coronavirus pandemic caused Major League Baseball games to be put on hold, and sports-starved fans flocked to the MLB The Show Players League, as MLB said there were over 28 million video views of related streams and content across the league’s and its teams’ social and owned-and-operated platforms. Select games from the final 10…

When Adam Blitzer, EVP and GM of three Salesforce clouds (Marketing, Commerce and Community) co-founded marketing automation platform Pardot in 2007, the Great Recession was just around the corner and real estate was damned cheap. Pardot the startup snagged the top floor of a 34-story office building in Atlanta for $4 a square foot and… Continue reading »

The post Social Distancing With Friends: Salesforce Marketing Cloud’s Adam Blitzer appeared first on AdExchanger.

These are, to put it mildly, brutal times for the nation’s transportation sector. With airline passenger traffic down by 95%, even Berkshire Hathaway dumped its $6 billion stake in four carriers over the weekend. Car rental companies have taken less of a hit, but business is still off between 50% and 75%, with Hertz rumored…

After years of calling America’s major news outlets “fake news,” the President’s own TV news brand has actually crumbled, while a first-time benchmark for Democratic opponent Joe Biden comes in at
nearly four times the incumbent’s level, but nonetheless half of what the major TV network news brands yield. The unique analysis, which is conducted by independent brand researcher Brand Keys,
assesses the degree to which trust plays a role in valuing news brands. Since Brand Keys began tracking it for MediaPost in 2018, it has looked at both print and TV news brands, and has also tracked
the President within that.

With two in three Americans sheltering in place, one in five unemployed, and three to seven Presidential, Gubernatorial, and/or Mayoral press briefings daily, there are hours of wall-to-wall
“breaking” news covering the COVID-19 crisis. So it’s no surprise that broadcast and cable networks have seen big bumps in viewership. The question for this fifth wave of tracking is, while there are
more viewers, how strong is viewer trust for the TV news brands they watch regularly?

Did you know that Facebook Stories includes a Question sticker that lets you ask your viewers questions? Our guide will show you how to use this sticker. Note: These screenshots were captured in the Facebook application on iOS. Step 1: Once you’ve taken or imported a photo or video in Stories, tap “Stickers” in the…

For so many people who work in marketing, time will always be divided into “before the pandemic” and “after.” The role of the influencer as a new kind of marketing tool will change when we get through this, but how? Mary Keane-Dawson, CEO of influencer marketing agency Takumi, joins our community editor Ko Im to…

The upcoming back-to-school shopping season will carry a different weight than previous ones, as uncertainly looms over whether students will be returning to their school buildings or their living rooms, but they will still need supplies, and that’s where Snapchat comes in. Snapchat’s research found that 86% of high school students on its platform plan…

Media and Games Invest (MGI), the German holding company that acquired mobile location player Verve in January, is creating a separate business unit for its ad tech assets. The new unit, announced on Tuesday, is called Verve Group, and comes along with a mini reorg. Sameer Sondhi, previously SVP and GM of global business development… Continue reading »

The post MGI Restructures Its Mobile Ad Tech Assets To Create Verve Group appeared first on AdExchanger.