Month: May 2020

None of us know when it will be and what exactly it will look like, but unless we believe that western democracy is going to collapse, at some point we will encounter a new normal. While it may seem far off, brands need to start planning for it now. The most useful way to do…

Are we going back to normal? The news on phased, state-mandated openings suggests otherwise, and uncertainty is the new normal. We’re going to be going back and forth between social isolation and a new state of social interaction with certain physical limitations. Consumers will fluctuate between staying at home and redefining what going out means,…

Might I suggest another Hal Riney spot worthy of re-versioning for 2020: the “Bear.” It would be a double entendre for being weak on Russia’s hybrid attack, but also because bears represent a weak
economy.

CEO and founder Lara Vandenberg had been planning to launch her new venture, Publicist, in mid-March. Then COVID-19 happened. But the idea behind the startup, an online platform that connects freelance marketing talent with brands and agencies, is doubly relevant in a rocky economic environment. Publicist launched on Tuesday. Vandenberg had been testing the platform… Continue reading »

The post Publicist, A Freelance Platform For Marketing Talent, Launches Despite COVID Headwinds appeared first on AdExchanger.

The ongoing Covid-19 pandemic has turned the once niche practice of “prepping” for a global disaster–and in some extreme cases, the end of the world–with a stockpile of nonperishables and other essentials into a national pastime. The initial outbreak of Covid-19 stateside brought on a wave of panic buying. And while it’s mostly subsided, it’s…

ABC-owned TV stations have started up a PSA/social media campaign called #BeLocalish that will feature encouraging success stories of local businesses during the pandemic.

Although “Upload” takes a lighthearted look at its subject matter, it manages to make serious observations about our high-tech world.