Cleaning colossus Clorox has consolidated U.S. media buying and planning responsibilities with Omnicom’s OMD. The move follows Clorox’s rebrand earlier this year. Last month, the brand also urged consumers not to inject or consume bleach in the wake of statements made by President Trump in a White House news conference. In 2016, Clorox selected FCB…
Ad Tech Is Undergoing an Identity Crisis That’s Been Worsened by the Pandemic
Prior to the economic chaos caused by the Covid-19 pandemic and the subsequent havoc it has wrought on the media industry, ad tech’s biggest priority was cookies–or its identity crisis, to be precise. In January, Google announced the 2022 the elimination of third-party cookies in its market-leading Chrome browser, prompting talk of Project Rearc, aka…
Soda Brands Are Moving Into the Niche Energy Drink Category
High-octane sports typically go hand in hand with caffeinated dudes downing energy drinks to enhance their performance. Case in point: Category leaders Red Bull and Monster Energy posted videos on their respective social channels of quarantined athletes riding minibikes around their homes. It might not be this way for long, though. As the energy drink…
A Time Reporter Retrained Herself and Got an NBCUniversal Deal
Reporter-turned-TV writer Lisa Takeuchi Cullen has been writing professionally since college. Getting there was about seizing opportunities–but it began with a twist of fate. “I took a wrong turn one day while I was at school at Rutgers, into the offices of our college newspaper The Daily Targum,” she recalls, “and they asked if I…
Boris and Bibi Ride Coronavirus Pandemic Popularity
TikTok Creators Welcome MTV to Their Cribs
TikTok teamed up with MTV on the #MyCrib challenge. Creators can show off their socially distanced cribs by adding the hashtag, as well as official MTV Cribs music and a sticker pack featuring official logos. @kelsandjay Did someone say they wanted a tour? P.S thanks for all the love, you guys are awesome ???? ##fyp…
Snapchat Teams Up With Damien Hirst on a Spin Painting AR Lens
Snapchat teamed up with artist Damien Hirst on a new augmented reality lens inspired by his spin paintings. The lens enables Snapchatters to create their own spin paintings by pouring virtual paint as their canvases spin, resulting in millions of possible creations. Completed Snaps can be shared to Snapchat’s Our Story, creating a virtual gallery…
Association Chiefs On Innovation, Collaboration And Flattening ‘The Curve’
During a joint webinar Monday the heads of Madison Avenue’s two top trade associations talked about the pandemic’s impact on the ad biz, how the tiff between the two organizations has been “way
overblown,” and that the “curve” may finally be flattening out on one of the biggest threats to the agency business. No, not that curve.
overblown,” and that the “curve” may finally be flattening out on one of the biggest threats to the agency business. No, not that curve.
Industry Trade Chiefs On Innovation, Collaboration And Flattening ‘The Curve’
During a joint webinar Monday the heads of Madison Avenue’s two top trade associations talked about the impact the pandemic has been having on the ad biz, how the tiff between the two organizations
has been “way overblown,” and that “curve” may finally be flattening out on one of the biggest threats to the agency business. No, not that curve.
has been “way overblown,” and that “curve” may finally be flattening out on one of the biggest threats to the agency business. No, not that curve.
International Fact-Checking Network Chatbot Rolls Out Globally on WhatsApp
The Poynter Institute’s International Fact-Checking Network rolled out a chatbot on WhatsApp Monday to connect the Facebook-owned messaging application’s 2 billion-plus users with over 80 fact-checking organizations worldwide and determine whether content related to Covid-19 has been rated as false. WhatsApp users can access the bot by saving +1 (727) 2912606 as a contact number…