New NBCUniversal CEO Jeff Shell is already shaking up the company. In a major reorganization announced today, Shell is putting Mark Lazarus in charge of all entertainment TV at the company–including broadcast, cable, sports and new streaming service Peacock–while Cesar Conde will now head up all news properties. As part of the changes, embattled NBC…
Some Airlines Are Giving up the Middle Seat. Not Frontier
Most major U.S. airlines, including Delta, Alaska and American, are giving passengers the option to practice social distancing 30,000 feet in the air by making the decision to no longer sell the middle seat on their flights. Budget carrier Frontier Airlines, however, is taking a different approach: If customers don’t want anyone in the middle…
Proximo Spirits Sends $20 Million Jose Cuervo Account to Mekanism
Proximo Spirits has selected independent agency Mekanism as agency of record for its Jose Cuervo tequila brand. Mekanism will handle the account out of its New York office and will be tasked with strengthening Jose Cuervo’s positioning as a category-founding brand. Its campaigns for this year will support sub-brands Especial, Tradicional, Reserva de la Familia,…
Revamped Yelp for Business Interface Debuts
Yelp kicked off the week by introducing “entirely reimagined” platform Yelp for Business, as well as several features enabling business to better communicate their revamped operational models during the coronavirus pandemic. Business owners on Yelp began seeing the new Yelp for Business upon logging into the business directory and crowdsourced review forum Monday morning. Product…
Almar Latour Is Named Dow Jones’ New CEO
Not even a month after William Lewis announced his departure as Dow Jones CEO and publisher of The Wall Street Journal, News Corp. has named his successor. Almar Latour, publisher and evp of sister publication Barron’s Group–which includes titles such as Barron’s, MarketWatch and Mansion Global–is the Dow Jones’ new CEO. He begins in this…
How Brands Are Making the Best of Star Wars Day in Quarantine
Star Wars Day–or, as fans say, “May the Fourth be with you”–seems to be passing quietly this year. While there were a few big announcements, including the early release of Star Wars: The Rise of Skywalker on Disney+ today, fewer brands seem to be jumping on the intergalactic bandwagon than in previous years. Disney unveiled…
A Look Inside a Cruise Ship’s Journey During Coronavirus | WSJ
SSPs Are Taking Extra Steps to Assure Publishers They’ll Get Paid
The number of media buyers pressing pause on ad spend increased from 24% to 37% between mid-March and mid-April as lockdown measures to combat the Covid-19 pandemic devastate economies, according to IAB research. As a result, some are calling the health of the independent ad-tech ecosystem into question with even Google–by far the largest player…
‘Oh, the Places You Can’t Go!’
SoundCloud on Twitch to Debut May 6
Music and audio sharing platform SoundCloud will kick off a full slate of original programming related to the music community with the debut Wednesday (May 6) of SoundCloud on Twitch. SoundCloud said its goals are to bring the music community together in real-time, inspire creativity, highlight great music and help its community engage with their…