Month: May 2020

Pre-pandemic, Mint Mobile was in the process of filming an “epic first commercial,” according to the budget mobile carrier’s new owner, Ryan Reynolds. But like everything else, that got put on hold, he explains in a new spot released today that he filmed from his house. Instead of whatever he had planned–which seems to have…

Cond? Nast, the international media company behind brands like Vogue, Vanity Fair and Wired, is getting its first-ever global chief communications officer. Danielle Carrig, who was most recently Vice Media’s chief communications officer, where she led the media company’s global communications strategy, was named to the role today. She starts May 26. “Danielle is a…

You might not be able to celebrate Cinco de Mayo at a bar or restaurant this year, but brands are trying to make it easier to have your own social distancing-approved celebrations with new digital campaigns and virtual events. Tequila and food brands are leveraging social media to not only teach consumers how to make…

The world is in a state of flux – but so is the ad tech industry. That’s why IAB UK created a new role in April focused solely on helping ad tech “build a more sustainable future,” said Tina Lakhani, who was elevated to fill the head of ad tech position. Lakhani joined IAB UK in… Continue reading »

The post IAB UK Creates Head Of Ad Tech Role To Focus On The Industry’s Existential Crises appeared first on AdExchanger.

China is approximately three months ahead of the rest of the world in its Covid-19 recovery journey. As its economy begins to open up, companies that have been resilient during the peak of the crisis share one key characteristic: They have made digital a focal point for every touchpoint of their business. This has equipped…

A year and a half ago, Lucasfilm announced that writer/producer Jon Favreau’s new Star Wars series would be called The Mandalorian and would feature Bryce Dallas Howard as director for its fourth episode. For Howard, already a seasoned actress, Mandalorian would not only be her first major directing gig, but also the first time a…

From the NFL to NHL; from the WWE to the WTA and from the MLB to the MLS; 12 professional sports leagues, and two esports gaming companies came together to honor the real heroes of the pandemic, the doctors, nurses and EMTs on the frontlines. And Adweek had a front row seat to how it…

In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site. Also on the podcast, agencies…

The top brand by spending is Lexus ($19.3 million), which added a second pandemic-related spot to its efforts on May 1.