Month: May 2020

One of the most disruptive effects of COVID-19 for brands may be the impact it could have on brand loyalty as many Americans begin shopping for alternative brands and retailers. That’s one of the most
troubling findings in the latest edition of weekly tracking study from McKinsey, which finds significant percentages of Americans have already begun switching and/or trying new brands, and that a
majority of those plan to continue using them.

The study aims to develop guidelines for the emerging practice of merging smart TV ACR data and STB data to leverage the advantages of each and create large-scale, granular datasets capable of
measuring all forms of TV viewing.

National TV took an expected major decline in March — down 12.8% to $3.8 billion, with Q1 2020 sinking 5.4% to $10.8 million, according to Standard Media Index, Cancellation of the NCAA Men’s
Basketball Tournament pushed CBS ad revenues down by a massive 48% to $283.6 million, while NBC was down 7.6% to $317.8 million for the month, remaining the top broadcast network overall. However, ABC
and Fox witnessed ad revenues up compared to the same month a year before — 2.6% and 3.7%, respectively.

Calm seas never made a great sailor, and in March 2009, I unintentionally broached into a tsunami. It was the bottom of the recession, and two engineers from Purdue University decided it was an ideal time to start a company. Turns out, it was. Remember, this was the great financial recession when no one, not…

What’s bad for small businesses is bad for the nation. Collectively, these companies employ 47.5% of the private workforce and generate 44% of the country’s economic output, making their contributions anything but minuscule. To help alleviate some of the damage done by the Covid-19 crisis, American Express has established a coalition of more than 60…

Seeing “out of stock” while shopping online has become a familiar experience over the past two months, as products disappeared from online shelves. Online equine shop SmartPak wanted to make that unpleasant consumer experience better. Though only 2% of products it sold were affected by coronavirus-related supply chain issues, SmartPak knew it was losing sales… Continue reading »

The post Online Equine Shop SmartPak Uses Dynamic Yield To Leap Over Supply Chain Issues appeared first on AdExchanger.

Did you know that you can add a frame to your Facebook profile picture that encourages your friends to say home to help prevent the spread of Covid-19? Our guide will show you how this works. Note: These screenshots were captured in the Facebook application on iOS. Step 1: On the Facebook home screen, tap…

Two months into the COVID-19 pandemic, more Americans say after the crisis is over they plan to spend less time with media. That’s one of the findings from the eighth weekly tracking study from
Mindshare. Far more Americans (50%) told Mindshare they are likely/very likely to spend less time with media than those (41%) who said they are likely to spend more time with media following the
pandemic.

IPG CEO Michael Roth believes that post-pandemic, aspects of work-from-home life will definitely stick at agencies, and business travel policies will be dramatically changed. “Working from home has turned out to be fairly attractive,” he said. “It’s amazing how the world and commerce go on.” Overall, the tone from IPG clients is pretty erratic. Travel,… Continue reading »

The post Social Distancing With Friends: Michael Roth appeared first on AdExchanger.

Gil Schwartz, former longtime chief communication officer of CBS and author, died Saturday of natural causes. He was 68.