Month: May 2020

Facebook debuted Go Go Bots exclusively on Facebook Gaming. The title was created by Ustwo studios, which is part of Ustwo games, the company behind the popular Monument Valley mobile games. Go Go Bots was also created in collaboration with Facebook. It’s built on Facebook’s Instant Games platform. In Go Go Bots, players can choose…

The price of digital ads is down across the board because of the negative impact the coronavirus pandemic is having on the economy. Digital media owners have seen CPMs drop by 16% compared to what they had originally planned, according to a report from the IAB and PricewaterhouseCoopers. The economic impact of the pandemic has…

Though she’s been on the scene less than a decade, drag queen Shea Coule?, the onstage persona of 31-year-old Jaren Kyei Merrell, has quite the resume. In addition to enjoying the national limelight from RuPaul’s Drag Race (Coule? won four challenges in Season 9 and appeared in RuPaul’s Drag Race All Stars), the Chicago celeb…

The number of COVID-19-related TV ad creatives airing on national TV and local TV stations doubled from the end of March through mid-April, Nielsen says. For the week of April 13-19, COVID-19 messages
tied to major brands represented 19% or 491,839 ad units of the total amount of U.S. ad units on national and local TV — 2.62 million during that period.

Dear advertising and marketing graduates, Let’s just say it: This sucks. This is not how you were supposed to wrap up your college careers. No graduation parties, no graduation ceremonies and no jobs (or a lot fewer than there were). I often reference a book written by M. Scott Peck. It’s kind of the original…

Social-media companies like Facebook and Twitter weren’t originally set up to check the factual accuracy of what they published, unlike journalism organizations.

We’re used to seeing banner ads around sports arenas. Riot Games and League of Legends are replicating that model in-game — the first time sponsorship advertising has entered video games in a
traditional sports-esque manner, aside from Fortnite’s customizable appearances.