Month: May 2020

Fast food and coffee chains reported their latest quarterly earnings this week–namely McDonald’s, Yum Brands, Restaurant Brands International, Starbucks, and Dunkin’–providing a clearer picture of the repercussions the coronavirus pandemic has had on the industry. Notably, same-store sales at several chains that broke out numbers for when stay-at-home orders began to be issued largely fell…

Verizon Media has expanded the capacity of its demand-side platform (DSP) to now offer premium native ad inventory with targeting and measurement services from within a single unit. Media buyers using the DSP can now purchase omnichannel inventory, including mobile, display, video, CTV, audio and digital out of home in addition to native advertising units…

The decision by dairy brand Land O’Lakes to eliminate the kneeling Native American woman offering up sticks of butter on its logo marks the end of a problematic mascot with a nearly 100-year history. As of April 30, she–who, by some accounts, was named Mia–is still featured on products on the website. Land O’Lakes said…

When the federal government told the country to stay home during the coronavirus pandemic, it was inevitable that out-of-home advertising would take it on the chin, as 40% of out-of-home advertisements lost their usual audiences, according to the industry’s trade group. As the U.S. begins to slowly open back up and consumers crawl away from…

Walmart is expanding a new Express Delivery service, which, like Amazon’s Prime Now, allows customers to receive deliveries within two hours. The retailer said eligible products include more than 160,000 items in categories like food, consumables and general merchandise, such as “everyday essentials,” toys and electronics. While Walmart said it will offer these items with…

Essential workers are banding together to protest the companies’ responses to Covid-19. But as one organizer says, they’re fighting against giants.

Utah-based advertising agency Harmon Brothers knows the coronavirus pandemic is–to put it bluntly–a crappy situation for businesses. Grounded in that realistic perspective, Harmon Brothers, which is known for (and proud) of their distinctive work centered on bodily odors and conversational taboos, are gifting a pot of gold to one struggling business. The creators of the…

Any holiday that occurs during a pandemic requires some creativity on the part of the celebrants. With gatherings of pretty much any size canceled and Zoom fatigue setting in, we could all use a little extra excitement. Tuesday is Cinco de Mayo, an annual celebration to commemorate the Mexican Army’s defeat of the French at…