Month: May 2020

For all the times marketers have used this battle-tested brief, surely none could have imagined a world like the one we’re in now. Plans and budgets have been slashed. Consumer needs have entirely shifted. Survival is what matters, above all else. That may come off as a bit dark, but the world as we know…

Despite their genuine outward warmth and friendliness, Minnesotans are fiercely loyal to the natives who contributed to the state’s culture, especially after their deaths. In sports, for example, hockey icon Herb Brooks and Minnesota Twins star Kirby Puckett remain important fixtures. But ask any Minnesotan, and they’ll likely beam with pride at any mention of…

As with any supply and demand scenario where official channels are unable to provide all needed goods, the void is capitalized on by sellers–including fraudulent sellers. This is what we are witnessing amid the Covid-19 economic crisis. Opportunistic sellers are buying home, health and hygiene-related products in bulk and selling them online at a markup….

YouTube scored big results in its Q1 period — up 33% to $4.04 billion vs. a year ago ($3.02 billion). Somewhat lower-than-expected results were due to the spread of a certain virus.

Plus: Apple’s iTunes evolution, Facebook’s ad policy, and a health care celebration gone wrong.

YouTube scored big results in its Q1 period — up 33% to $4.04 billion vs. a year ago ($3.02 billion). Somewhat lower-than-expected results were due to the spread of a certain virus.

All pussyfooting aside, here are some facts concerning media coverage of sexual accusations surrounding those running for and/or serving high office.

The Covid-19 crisis has brought most of Hollywood to a halt, leaving actors unsure of what their next job will be or when production will even resume. For Joseph Gordon-Levitt, who was in the midst of writing, directing, executive producing and acting in the upcoming Apple TV+ drama Mr. Corman when production came to a…

In the sixth edition of a special COVID-19 series, IPG Media Lab’s “Floor 9” media futures podcast, UM Worldwide Glboal Chief Innovation Officer Chad Stoller chats with Shopify Head of Global Brand
Marketing and Communications Amy Hufft about helping businesses “navigate the new reality,” how shopper behaviors are changing, and what businesses need to do to survive the pandemic crisis.