Month: May 2020

Companies like Facebook and Twitter expect many employees to work far from headquarters after the pandemic. That calls for a change in corporate cultures.

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. As the Pandemic Unfolds, Big Alcohol Brands Plan for the…

As the coronavirus pandemic wreaks havoc on American businesses, it’s exposing a brutal reality about who is protected in this economic system and who’s not. While big corporations are tightening their belts with the aim of emerging even stronger than before, small businesses across the country are facing bankruptcy. The alcohol industry is no different….

That’s one serious commission. Retail performance marketing company Connexity has acquired Skimlinks, one of the larger (now formerly) independent affiliate networks. Terms of the deal, announced on Thursday, were not disclosed. But Connexity is adding the roughly 80-person Skimlinks team, said CEO Sebastien Blanc, who joined Skimlinks in 2018. Connexity has about 200 employees. Blanc… Continue reading »

The post Connexity Buys Skimlinks, Adding An Affiliate Network To Its Retail Marketing Toolkit appeared first on AdExchanger.

Joe Hogan and his wife flew to the far corner of northwest Florida in early March for a long weekend. They’ve been there ever since. “If we’re still working from home in a month or two, we’re going to suffer through the heat of the summer here, I’m sure,” said the EVP of sales and… Continue reading »

The post WarnerMedia’s Joe Hogan On HBO Max, Shifting Ad Spend And Accelerating Through COVID-19 appeared first on AdExchanger.

Creative optimization is one of the most effective tactics that mobile growth marketers can use to boost performance. But it’s also a pain in the butt. User acquisition managers must test an enormous amount of creative assets by size, color, copy and placement type before they find those that really work for specific pockets of… Continue reading »

The post Game Developer Veraxen Plays Around With Data-Driven Ad Creative appeared first on AdExchanger.

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. In the past couple of months, political media operatives have debated whether the coronavirus pandemic is a relative advantage for President Donald… Continue reading »

The post AdExchanger Politics: Which Campaign Benefits The Most From The COVID-19 Crisis? appeared first on AdExchanger.

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Rob Gabel, founder and CEO at Tubular Labs. Stuck inside for more than two months now, many of us have looked toward new interests to help occupy the time away from work and/or parenting… Continue reading »

The post Gaming Can Be Reshaped By The Video Content Around It appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Short Stint The average tenure of CMOs in the United States dropped again in 2019, to 41 months from about 43 months in 2018. That’s the lowest number on record since 2009, according to a report from executive search firm Spencer Stuart. The… Continue reading »

The post CMO Stints Shorten; HBO Max Launches appeared first on AdExchanger.