When one conjures up images of a pirate radio station, it usually includes a collection of hippies and subversive types looking to tweak the establishment’s nose. Or, it could remind you of several Richard Curtis films. Regardless, a new pirate radio station has emerged from a decidedly unexpected source: Bridge Senior Living residents. Radio Recliner,…
Instagram’s New On-Platform Campaign Wants to Help Users Find More to Heart
Instagram teamed up with Ogilvy, Instrument and parent company Facebook’s Creative X in-house team on new on-platform campaign Find More to Heart, which kicked off Wednesday. The focus of the campaign is prioritizing discovery for users and featuring creators who are producing the most compelling content during a time when people need it most, as…
Will Livestream Ecommerce Survive in the ‘New Normal’?
When Chinese consumers were on lockdown because of the coronavirus earlier this year, they entertained themselves with livestreams of blind dates for their pets, vicarious restaurant meals and mask makeup tutorials, to name a few activities. They also bought a lot of stuff. Now, Chinese ecommerce site JD.com has partnered with livestreaming platform Kuaishou to…
Panasonic Revamps Bring Your Child to Work Day With an Educational Virtual Family Hour
Panasonic normally hosts a Bring Your Child to Work Day every April, but with the Covid-19 pandemic forcing its employees to work from home indefinitely, the electronics company had to get creative with its internal family-friendly programming. To offer its 270,000-plus employees and their families an educational work break, the company will host its first…
L’Occitane Names Anomaly Its Global Agency of Record
French beauty brand L’Occitane en Provence has named Anomaly its lead creative and strategic partner for all markets following a review. According to Anomaly, the appointment ends L’Occitane’s relationship with DDB Paris, although a spokesperson for DDB said the agency remains on the brand’s roster. Anomaly’s 3-year-old Berlin office will run the account moving forward,…
How Resorts and Hotels Are Preparing for Summer Travel
Roughly two hours west of Denver, Devil’s Thumb Ranch in Tabernash, Colo., offers all the typical amenities of your average dude ranch: archery, horseback riding, even a zipline. But that’s not what Devil’s Thumb is advertising. Instead, in the age of Covid-19, it’s promoting the quality of its mountain air. “Mind, body, spirit and morale…
The Fear vs. Hope Election
Walmart Jumps on the Fashion Resale Bandwagon With ThredUp
Walmart is teaming up with resale platform ThredUp to offer preowned clothing, accessories, footwear and handbags on its website, as research shows growing interest in secondhand clothes among multiple generations of consumers. From a new page on Walmart.com, shoppers can find 750,000 secondhand items from brands like Calvin Klein, Nike, Coach and Michael Kors. In…
How GDP Tells Us if We’re in a Recession | WSJ
Company Claims First-Ever Clickthrough Guarantees For Outdoor Billboard Ads
In what it claims is an industry first, an interactive outdoor media company is offering a click-through rate guarantee to advertisers and agencies that buy a platform that integrating mobile
billboard ads triggering display ads to mobile devices that can be clicked through to.
billboard ads triggering display ads to mobile devices that can be clicked through to.