Month: May 2020

Germs have starred in advertising for decades in all their disgusting glory, at times magnified, life-sized and anthropomorphized, and usually the target of gross-out puns and cringeworthy jokes about killing them. The coronavirus is different in every way, so it’s touchy territory to turn the deadly illness into a three-dimensional cartoonish character, especially one that…

Mini has become the latest brand to shift its marketing beyond lockdown with a series of short films to mark the restarting of production at plant in Oxford, southern England. The British car brand, which had to close its factories due to the coronavirus lockdown in the U.K., has released a series of 30-, 20-…

Google Discovery ads, initially introduced at Google Marketing Live last May, were finally–and quietly–rolled out to all advertisers worldwide last month after an extended testing period that had been expected to come to a close at the end of 2019. The new capability gives advertisers access to: Google’s Discover feed, which provides updates on topics…

Work from agencies including McCann, AKQA, RPA, Publicis, Mother, Wieden + Kennedy, Cheil Worldwide and BOND have contributed line artwork for a special, free, downloadable coloring book courtesy of
the Clio Awards.

Less than six months from the election, social media platforms are still not ready to deal with political disinformation.

The latest experimental application from the Facebook NPE Team is CatchUp, which is being tested with Android and iOS users in the U.S. CatchUp was developed as a way for friends and family to let each other know that they are available for voice conversations, as well as to help coordinate group calls. Facebook NPE…

What has perhaps been one of the worst-kept secrets in the social media universe is now official: Instagram will begin testing ads next week on IGTV, its destination for long-form video, with a “small group” of U.S. creators and advertisers. The ads, built for mobile and up to 15 seconds long, will appear when users…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Connie Del Bono, programmatic associate director at Croud. The industry was already contending with changing privacy regulations and the hunt for a cookie alternative when COVID-19 added another array of… Continue reading »

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Ayesha Ahmad has been named Chief Marketing Officer of New York Public Radio, the parent company of radio stations WNYC, WQXR, the Gothamist, WNYC Studios, and The Jerome L. Greene Performance Space.