Month: May 2020

Panera Bread has hired Eduardo Luz, former U.S. chief marketing officer for Kraft Heinz, as the restaurant chain’s new global brand and content officer, effective Tuesday. Luz left Kraft Heinz last May, and joined health supplement brand 8Greens as chief executive in July 2019. But less than a year after joining the brand, Luz has…

Facebook recently rolled out Messenger Rooms for all users around the world. This feature allows users to create group video chats that can support up to 50 people. Once you create a Room, it will remain open even if you stop participating in the video chat (that way you can rejoin it later). If you…

Marriott, the world’s largest hospitality brand, has extended furloughs that began in April with the outbreak of Covid-19 through the summer, until Oct. 2. “The Covid-19 pandemic is having a more severe and sustained financial impact on Marriott’s business than 9/11 and the 2008 financial crisis combined,” according to a company statement. “Today, Marriott informed…

Criteo on Wednesday launched the beta version of a self-serve ad platform for its retail media network. The platform connects demand from brands directly to supply from retailers across Criteo’s network, said Geoffroy Martin, EVP and GM of retail media at Criteo. Previously, brands could access Criteo’s retail media supply through a managed service. Criteo… Continue reading »

The post Criteo Launches Self-Serve Retail Media Platform appeared first on AdExchanger.

It’s been a challenge to get away from a screen these past few months, which is great if you’re a video-centric content platform. What’s trending when it comes to what we’re watching? And how can advertisers take advantage of the explosion in connected TV platforms? Kevin McGurn, president of sales and distribution at Vevo, joins…

According to a new Forrester report, part of its “Wave” series, Interpublic’s UM, Omnicom’s OMD, Publicis Groupe’s Starcom and Dentsu Aegis Network’s Carat are “leaders” in the space based on scores
awarded across 29 criteria.

Despite the disruption of many major televised sports events due to the COVID-19 pandemic — or maybe because of it — the number of Americans watching live sports via digitally distributed video
platforms such as OTT, vMVPDs, etc., is projected to jump 72.3% this year to 36.5 million, according to new estimates from eMarketer.

The hub aims to take “Killing Eve” fans into the show’s world, via content and virtual experiences set in various story locations – Paris, London, Rome and Moscow.

The move toward featured products in search results will enable the online platform to compete for ad dollars from brands advertising on sites such as Amazon and Walmart as well as on Google, Bing and
Facebook.

The U.S. national TV advertising marketplace will decline 15% in 2020 due to the disruption of the COVID-19 pandemic, especially the displacement of billions of dollars in TV sports advertising
dollars. That’s the net analysis of a new report from the equity research team at UBS. The report, “Slow Recovery Expected For TV Advertising,” shows 2020 will be the rockiest period in what has
already been a rocky phase for U.S. TV advertising leading up to this year’s crisis.