Month: May 2020

The outlook for the 2020-21 network TV upfront advertising marketplace is mixed, according to a survey of a representative sample of advertising executives conducted in late March by the equity
research team at UBS.

The company is rolling out new ways for its creators to make money—and they might sound familiar.

A cutting-edge effects technique used to bring space-scapes to life in big-budget sci-fi projects could be key to smaller video shoots here on an Earth gripped by the coronavirus pandemic, according to one major video effects firm. The method involves reproducing a video backdrop on large LED screens to mimic the lighting and feel of…

At the height of rationing during World War II when many families were struggling to put a meal on the table, sales of lipstick spiked. More recently, as Hurricane Katrina was bearing down on the coast of Florida, there was a rush on Pop-Tarts and beer at local Walmarts. When forced to make tough decisions,…

Energizer Holdings has selected IPG Mediabrands’ UM as its global media agency of record. As global media agency of record, UM will be responsible for media strategy, planning, buying, research, data and analytics across Energizer Holdings’ automotive, battery and portable lighting brand portfolio, which includes Armor All, A/C Pro, Eagle One, Eveready, Nu Finish, Rayovac,…

Two months ago, the sporting world ground to a halt all at once as the spread of the coronavirus forced leagues to shut down. Now, sports are finally starting to come back. First was South Korean baseball. Then Germany’s Bundesliga made a return. In the U.S., Nascar was the first major sport to fire the…

Criteo has announced the launch of a self-service ad platform that allows advertisers to purchase media space on retailers’ websites. It’s part of the transformation of the ad-tech company as it prepares for a cookie-less world. Publicly-listed Criteo has seen its stock price suffer since the decline of the cookie–arguably the cornerstone of ad tech–accelerated…

Minjae Ormes moved to a new home in Denver in March, on Corona Street, believe it or not. A few days later, a shelter-in-place rule was in effect and Visible, the Verizon pay-as-you go mobile cell service and data service where Minjae is CMO, did a full overhaul of its marketing strategy and value prop… Continue reading »

The post Social Distancing With Friends: Verizon Visible CMO Minjae Ormes appeared first on AdExchanger.

In May 2019, the World Health Organization included workplace burnout in its International Classification of Diseases diagnostic tool as an occupational phenomenon. This syndrome, brought on by chronic work-related stress, was concerning enough then. Flash forward a year and add a pandemic, and we have a situation that is massively disruptive, to say the very…

For some LGBTQ people, Pride month is equivalent to Christmas: the biggest holiday of the year, a chance to gather with loved ones and a time to reflect on the struggles and values that make the community special. But what happens when Pride falls during a pandemic and festivals, parades and parties are canceled across…