HBO Max debuts today, and while the streaming service is arriving in quite a different business landscape than previously expected, WarnerMedia is optimistic that the value proposition of a high-quality content library is more appealing than ever. The streamer, which combines HBO programming with a large quality of content from WarnerMedia’s film and television brands,…
Editors Are Piecing Together Fall Magazines, but Do Advertisers Still Care?
Fashion magazine editors have always been in the business of predicting the trends of upcoming seasons, months ahead of when their publications hit newsstands and subscribers’ mailboxes, but this year is particularly challenging. Editors in the coming days will be putting the finishing touches on their September editions, which are usually the largest of the…
May 27, 2020 – What happens to a…
What happens to a baseball pitcher when he loses a big game? He goes into the throes of depression.
Pearls Before Swine by Stephan Pastis for Wed, 27 May 2020
OOH Awards Showcase Past As Prologue
OBIE winners, and by extension our entire medium, promote essential businesses and other customers that are reopening. As I witnessed the winners via the (virtual) OBIE Show on May 20, I saw
past-as-prologue evidence of the staying power of out-of-home media.
past-as-prologue evidence of the staying power of out-of-home media.
Quigley-Simpson Adds Three Senior-Level Roles
Quigley-Simpson is adding three new senior-level positions. Scott Marsden, previously with Parachute Home, joins as executive vice president/media and analytics to unite the firm’s media
services and the firm’s data and analytics practice. Lothar Boensch departs WPP to serve as senior vice president, business strategy and growth to develop new client business, expand agency
capabilities, and lead overall agency marketing. Stephen Blumberg exits Starcom to become the first general manager of the agency’s burgeoning New York office.
Twitter Dodges Demands To Discipline Trump
The latest problem involves Trump tweeting baseless theories that MSNBC “Morning Joe” host Joe Scarborough murdered a woman in 2001.
Even Product Placement Feels Pandemic Effect, Albeit A Modest One
Global product placement deals — including the kind of branded entertainment deals that became the rage on Madison Avenue over the past decade — will decline 0.4% this year, including a 2.5% drop in
the U.S., which accounts for more than half (56.5%) of the total marketplace, according to annual estimates released this morning by PQ Media.
the U.S., which accounts for more than half (56.5%) of the total marketplace, according to annual estimates released this morning by PQ Media.
Gamemakers Inject AI to Develop More Lifelike Characters
New techniques could save videogame companies millions and make games more realistic.
TikTok Grows Up; Safety Czars Reign in the Restaurant Biz: Wednesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. TikTok Is Growing Up, and So Are Its Users It…