The rise in home cooking during the coronavirus pandemic has been accompanied by a rise in online grocery ordering, and the combination has proven beneficial to Pinterest. In January, the company rolled out a new ad format that allows users to purchase groceries directly from the site. Users simply scroll through the platform, click on…
IPG’s UM Leads Forrester’s Media Agency Wave
Forrester’s Media Agency Wave, released Tuesday, gave the highest ratings to the agencies that used data platforms to improve both media execution and ad creatives and created a more centralized, integrated experience for their clients. IPG media agency UM led the 10 media agencies evaluated for the report. To qualify, each agency needed $10 billion… Continue reading »
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PayPal CMO Allison Johnson Steps Down After Less Than 18 Months
Online payment systems brand PayPal has begun to make organizational changes to streamline certain parts of its business, and it’s already causing a ripple effect. According to a statement from the fintech brand, CMO Allison Johnson has stepped down from the company due to this shift. The restructuring will “reduce complexity, simplify our process and…
Burger King’s Latest Ad Targets Its Workers, Not Customers
Flipping Impossible patties and delivering Croissanwiches were once considered low-risk tasks in our pre-pandemic timeline. For the past two-and-a-half months, however, these essential duties have been carried out by workers who have risked their health to keep working through the crisis. To show appreciation for its employees, Burger King invited customers to leave thank-you messages…
Eateries Hope to Lure Wary Diners Back With New Task Forces and Covid Czars
During the first eight weeks of the novel coronavirus crisis, casual dining and white tablecloth restaurants worried about when America would start to reopen. But now that most states are creeping in that direction, these companies have something new to wring their hands over: When will the public feel comfortable enough to come in for…
The Winners of New York’s ‘Wear a Mask’ PSA Contest Have Been Revealed
It appears as though New York Gov. Andrew Cuomo has a penchant for creative contests. Just months after asking New Yorkers to vote on their favorite license plate design, he once again urged the state’s residents to wield their voting power, this time for the “Wear a Mask New York Ad Contest” recently dreamed up…
These 3 Simple Steps Will Encourage Event Attendance Post-Pandemic
The Covid-19 pandemic will have a long-lasting impact on the way live events are organized and perceived by consumers, and a new study has provided insight on what attendees will expect from organizers once they return. Performance Research, an agency focused on sponsorships and experiential marketing, found that restroom cleaning, hand sanitizer availability and reduced…
Let Them Play
Democratic Bill Seeks to Ban Microtargeting in Political Ads
Rep. Anna Eshoo, D-Calif., introduced a bill today that would restrict microtargeting efforts on political advertisements. The Banning Microtargeted Political Ads Act would bar online platforms from targeting political ads based on users’ demographic and behavioral data, though it would still permit geographic targeting and any targeting to which users voluntarily opt in. The bill…
S4’s MightyHive Expands Latin American Presence With Digodat
MightyHive, the programmatic and data arm under S4 Capital, said Tuesday it has merged with data and analytics firm Digodat in Latin America. Terms of the deal were not disclosed. Digodat has more than 40 employees and offices in Argentina, Mexico, Chile and Colombia. The firm expands MightyHive’s Latin American presence beyond Brazil, where it… Continue reading »
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