If the coronavirus crisis has shown the advertising industry anything, it’s that creativity can rise above even the biggest challenges. With on-set film production on hold, ?koda has become the latest brand to create and shoot an international ad campaign remotely from home. Created by agency Optimist with production company Halal, the campaign, which includes…
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Dmexco Will Take Place as a Hybrid In-Person and Digital Conference
The biggest event on the ad-tech calendar, Dmexco, will go on this year, albeit with some changes. The ad-tech conference will be hybridized as a physical and digital event, according to Gerald B?se, CEO of the host venue Koelnmesse, in a Monday interview with German trade publication Horizont. The physical event will take place as…
Tumblr Adds Pinned Posts
Tumblr users can now pin posts to the top of their pages. The blogging platform released the feature Tuesday. Tumblr said in a blog post, “Whether you’re on desktop or mobile, this little tool will pin the post of your choosing to the top of your Tumblr. Your dashboard will remain unaffected. Just tap the…
TikTok Is Growing Up, and So Are Its Users
Musical.ly first made a splash in The New York Times in August 2016, months before Donald Trump’s presidency began and years before the Covid-19 pandemic was even a glimmer on the horizon. At the time, Alex Zhu, co-founder of the Chinese app for user-generated short-form music videos, told the Times that China’s “closed environment” was…
Facebook: Here’s How to Create a Messenger Room
Facebook recently debuted Messenger Rooms for users around the world. The feature allows users to create a group video chat that can support up to 50 people. Rooms can be created from within the Messenger From Facebook application, as well as from within the standard Facebook app. When you create a Room in Facebook, you’ll…
LG Poland Apologizes for Sexist TikTok Video About Taking Upskirt Photos
Electronics giant LG’s Poland operation has posted an apology and removed all its other content from TikTok after backlash over a sexist video the brand shared on the platform. The video, initially made by a viral prank creator and then shared by LG Poland on TikTok, features a man taking photos up the skirt of…
Adweek Together: Marketing for a Secure Future
Insurance companies have been a consistent and valuable advertiser during the pandemic. But how have they adapted their marketing message and what are the results? Today we’re joined by Jenn Halloran, CMO of MassMutual, in conversation with Adweek’s Heide Palermo. Adweek Together is a live discussion at noon ET, hosted by our editors along with…
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