Warren Buffett once said, “Only when the tide goes out do you discover who’s been swimming naked.” And with the economic downturn upon us, low tide has arrived. The good news: If your brand is looking pretty exposed at the moment, taking decisive action now can help ensure it survives this economic storm and is…
Snap Camera Lenses Mark Asian Pacific American Heritage Month
Snapchat is marking Asian Pacific American Heritage Month with a collection of lenses for its Snap Camera desktop application. The series is called “Breaking Stereotypes,” and it takes harmful phrases that Asian Americans may have heard while growing up and flips them into positive statements such as community leaders, cultured and fearless. An original song…
Cookieless Web: 3 Areas To Watch In The Second Half Of 2020
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Sandoval, director of biddable media, The Media Kitchen. Earlier this year, Google announced Chrome would become the last of the big three browsers to block third-party cookies. Although the banning of… Continue reading »
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YTPAA x D&I TBD: How to Be an Ally for Asian Americans
It’s an especially eye-opening Asian Pacific American Heritage Month. A Fishbowl survey found that unfortunately, 70% of Asian Americans in marketing and advertising have experienced bias since the pandemic began. As Marvin Chow wrote, “As if trying to make sense of a global pandemic isn’t enough, we’ve also been thrown heightened dimensions of race, politics…
Why Instagram Influencers Are Being Swapped Out for More Authentic TikTok Creators
There is so much speculation about how brands and influencer marketing will transform (or won’t), but I’m more curious as to how we have already begun to evolve as human beings during this time. To what extent have our values and belief systems changed? How has this impacted our relationship with brands and influencers? In…
Consumers More Open to Spending, But Less Comfortable Entering Stores
New numbers suggest that consumers are feeling both better and worse about the state of shopping. A report from financial services firm Cowen, which polled 2,500 U.S consumers in mid-May, found that 76% of respondents expect to spend either the same amount or more in the upcoming month. That’s up 10 points compared to mid-April,…
Agency Life: COVID-19 Will Cause 4 Permanent Changes
The remote work experiment caused by COVID-19 will transform agencies. Automation will become even more integral to agency workflows as consumer media habits shift, changing the nature of talent and services. Highly office-driven cultures will shift to a more remote, distributed workforce, as companies reduce their real estate holdings to drive efficiencies during the economic… Continue reading »
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May 26, 2020 – In some large stores…
In some large stores it is now illegal to buy more than one package of toilet paper. The police have named it ‘The Big Crack Down’.
Pearls Before Swine by Stephan Pastis for Tue, 26 May 2020
Gallo Wines Names UM as Media Agency of Record
E. & J. Gallo Winery (Gallo), which claims to be the world’s largest family-owned winery, has selected IPG Mediabrands’ UM as its media agency of record. “We are so proud to welcome Gallo, a renowned family-owned company to our own family,” UM U.S. CEO and Adweek Media Executive of the Year Lynn Lewis said in…