Month: May 2020

While certain segments within retail are burning through cash, the landscape as a whole is not a wasteland. Leading home improvement retailers are among the best performers among legacy brick-and-mortar stores. “They were in the right place at the right time,” said Sucharita Kodali, a retail analyst at Forrester. Home Depot, Lowe’s and Ace Hardware…

The tombstone gets its name from a type of newspaper ad that is unadorned text, black on white, often enclosed in a simple box, with a centered headline and a number of lines in the body of the ad,
usually also centered. The name originates from the ad style’s similarity in appearance to the text on a tombstone grave marker

Throughout the coronavirus pandemic, increasingly sophisticated consumers–and advertising industry observers–have been paying closer attention to brands, and are quick to point out those that come across as disingenuous or opportunistic in this time of crisis. Nike is one Fortune 100 company that has accumulated a tremendous amount of goodwill over these last few months. The…