Month: May 2020

As the country continues to reel from racism–the American Psychological Association issued a statement calling racism a pandemic–brands appear to have taken a silent or measured approach in their response. Today, however, one of the world’s most iconic and impactful brands, Nike, has taken the boldest step so far in a new ad. Instead of…

By hiding but not deleting the president’s tweets, the platform has struck a difficult balance to approach a nearly impossible situation.

When the Covid-19 pandemic hit the U.S., brands quickly stepped up to reassure frightened Americans that they were there for them. In countless campaigns, brands let the public know that they were helping by donating money, making masks and giving consumers grace periods on things like utility and mortgage payments. But when black Americans are…

The Facebook NPE Team has convincingly shown that it has no issues with remaining productive during the coronavirus pandemic. Mere days after rolling out CatchUp–an Android and iOS application aimed at facilitating phone calls and group calls–two more apps were hatched. Invite-only iOS app Collab brings fans and creators together to create, watch and mix…

Last year’s chicken sandwich wars launched Popeyes Louisiana Kitchen to a new level of growth that even a pandemic couldn’t stifle. Now, the fast-food chain is revealing a brand refresh to go with its newfound celebrity status. The updated look features a simplified, more mature version of the classic logo, which has only seen minor…

In the revolving world of fashion, is anything ever truly out of style? Hugely popular in the ’70s and ’80s, designer denim brand Jordache has a new collection, Jordache Vintage, sold exclusively on Walmart.com. The retro-inspired apparel line, which debuted May 12, includes two dozen pieces, from skirts and jeans to T-shirts and coveralls, designed…

This article charts the coronavirus pandemic’s ongoing effect on the digital ad industry – from publishers to vendors, marketers and agencies. We will continuously update this story as more developments become public. May 29 Skift To Shift To 100% Remove Work In August B2B media company Skift will let its Manhattan office lease expire July… Continue reading »

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