Month: May 2020

People have not been able to visit the Pro Football Hall of Fame in Canton, Ohio, since the onset of the coronavirus, but that hasn’t stopped pigskin aficionados from visiting its social channels. In the period from March 12 through May 17, the Hall of Fame has produced 58 hours of video, 156 graphics for…

Each year, the Asian American arts and entertainment group Kollaboration hosts its annual EMPOWERD Conference, showcasing talent and giving professionals an opportunity to connect with and inspire the next generation. Like pretty much every other event on earth right now, this year’s EMPOWERD summit has gone virtual, taking place online over Memorial Day weekend. The…

Social media platforms are always rife with misinformation, rumors and conspiracy theories, but amid the Covid-19 pandemic, they seem more prevalent than usual. And they are bleeding into the real world. Already during this crisis, people have licked toilet seats, drunk far too much water and rioted and protested as distrust of the government led…

The latest app du jour is a social network centered on talking—and it’s building buzz with the oldest trick in the book.

As the weather warms and coronavirus infection rates decline in some places, out-of-home metrics firm Billups has found hard data that people are beginning to return to the streets. The company tapped the analytics it otherwise uses to measure billboard viewership–a combination of anonymized mobile location coordinates, screen activity and other data–to show that driving…

Even if baseball resumes this summer, stadiums across the country will likely remain empty for the foreseeable future due to Covid-19 social distancing measures. But Major League Baseball has been slugging away at keeping its social channels full with MLB at Home. The initiative encompasses the league’s robust slate of new online content, including live…

In an interview, the Google and Alphabet CEO discusses working from home, weathering antitrust probes, and how the company needs to do a better job on diversity.

ESPN’s “This Is SportsCenter” campaign is one of the longest running campaigns in television–spanning 25 years, more than 400 ads and many of the most iconic sports figures of the last three decades. ESPN’s celebrating the history of the ad campaign with a three-part special Sunday night. The two-and-a-half hours of coverage will dedicate one…

The average number of miles traveled daily per American continues to trend upward, approach levels that preceded stay-at-home pandemic restrictions, according to the latest weekly installment of
out-of-home media planning data from Geopath and Intermx.