Three things have been happening since schools and nonessential businesses closed in March to help slow the spread of the novel coronavirus: First, people have been buying a lot of nonperishable packaged food items from big name brands they know and trust. Second, the number of Americans cooking at home and experimenting in the kitchen…
Memorial Day without Parades
Social Distancing – And Meditating – With Friends: Polar CEO Kunal Gupta
“Visualize where you are. It may be a city or a neighborhood … the building … the home … the floor … the room.” In honor of Mental Health Month, we did something a little different in this episode. The second half is a guided meditation session led by Kunal Gupta who, in addition to… Continue reading »
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Facebook: How to Use Your Avatar as Your Profile Picture
Facebook recently launched Avatars, its take on Bitmoji, in the U.S. This feature allows users to create a personalized Avatar, or emoji, of themselves, which will be placed on stickers that can be shared in comments, Stories and more on the Facebook platform. After you’ve created your Avatar, you have the option to use it…
They Helped Make Slack Famous. Now Sandwich Is Back to Report on Using It From Home
The team at boutique production house Sandwich were Slack’s first ad stars, grudgingly trying out the startup service in 2014 and reporting on their experience. The resulting, relatable ads tallied 5 million views on YouTube, helping introduce the now-mainstream collaborative platform, and the clips have continued to draw traffic ever since. Today, Slack launched a…
Is LiveIntent In A Sweet Spot?
The end of the third-party cookie and the arrival of COVID-19 are twin tornados tearing the roofs off many ad tech houses. But some companies stand to gain. There’s Google, course, and … LiveIntent? This week on AdExchanger Talks, President Brian Silver makes a case that his company is well positioned to weather the recession… Continue reading »
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The Webby Awards Introduces New Site Webby Gallery + Index
More than two decades of Webby Awards-winning work can now be viewed in one place: the new Webby Gallery + Index. The Webby Awards teamed up with multi-Webby-winning branding and digital experience design company Basic on the project, which gives visitors a way to mine trends and insights from creative work dating back to 1997….
While We Work Remotely, These Data Science Innovators Keep Ad Tech Moving
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Weiss, chief technology officer and chief data scientist at Dativa. While we’re still largely confined to our homes, frequently glued to our screens, ads supporting the bulk of online content… Continue reading »
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Adweek Together: Making the Best of Work From Home
For most of us, home has been “the office” for more than two months. And that could be the case through the summer months. On today’s episode of Adweek Together, Alan Trinkle, president of digital agency m/SIX, USA, has some tips on the best way to create positive dynamics in the workplace when work is…
This Week’s IPG ‘Floor 9’ COVID-19 Podcast: Atlas Obscura’s Warren Webster
In this, the ninth and last edition of a special COVID-19 series, IPG Media Lab’s “Floor 9” media futures podcast, the lab chats with Warren Webster, CEO of Atlas Obscura, about the current state of
the travel industry under the impact of COVID-19, how his company is pivoting to virtual experiences in response to the pandemic, and some predictions for the future of travel.
the travel industry under the impact of COVID-19, how his company is pivoting to virtual experiences in response to the pandemic, and some predictions for the future of travel.