U.S. consumers are buying 3.6 million more cartons of eggs per week than they were prior to the coronavirus pandemic, according to data from grocery retailer Kroger. This is because more consumers are eating breakfast at home and are more likely to make eggs on weekdays now, but also because they are turning to at-home…
Walmart Worker/Poet Raps Upbeat Message
When Terrell “Trizz” Myles penned a poem about coming together to beat COVID-19, Walmart’s marketing team liked it so much they turned it into an ad.
Verizon Media Shifts Event To Digital, Sees Highest Engagement
The event serves as a first-look for employees at new products and services launching at the company. It’s usually held across five Verizon Media campuses.
ANA Urges Federal Lawmaker To Oppose California Privacy Proposal
“Our nation’s ad-supported news media faces a regulatory hammer blow from these new browser obligations against the anvil of the pandemic-driven pullback in the broader ad market,” ANA CEO Bob Liodice
says in a letter to Rep. Adam Schiff.
says in a letter to Rep. Adam Schiff.
Merkle Adds Google Curbside, Retail Store Data To Its COVID-19 Economic Tracker
Merkle has begun integrating Google data into its Economic Resilience Dashboard that measures the effects of COVID-19 on curbside pickups and demand for brick-and-mortar sales per county.
Fake News Case ‘Cannot Proceed In An American Court,’ Fox Tells Judge
A lawsuit accusing the cable network of spreading false information about COVID-19 is barred by the First Amendment, Fox News told a Seattle judge at a hearing Thursday morning.
The Big Story: Highway To The Machine Zone
The M&A has been relentless this past week, with AppLovin buying the game publisher Machine Zone, Facebook buying GIPHY and Twitter buying the DSP CrossInstall. On this episode, the team breaks down what each acquisition means. What is CrossInstall, and why would Twitter need to actually own a demand-side platform? Was Facebook buying GIPHY mostly… Continue reading »
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LiveRamp Earnings Show It Has The Runway (And Cash) To Weather This Crisis
The recent string of relatively strong Q1 ad tech performances continued on Thursday, when LiveRamp announced revenue grew 35% year over year to $106 million. The toughest quarter is still to come. LiveRamp CEO Scott Howe cautioned investors that Q2 could show a sequential decline in revenue and potentially be net-zero or negative in terms… Continue reading »
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Barefoot Wine’s New Ad With Aubrey Plaza Takes Place in Kenan Thompson’s Dreams
Barefoot Wine debuted its new wine-based hard seltzers earlier this year, and had planned to launch a summer campaign in April featuring them in spritzers. The campaign, which would have been the brand’s first for TV, stars Parks and Recreation’s Aubrey Plaza and Saturday Night Live’s Kenan Thompson. But after the coronavirus pandemic upended marketing…
GoDaddy Looks to Rally Small Business Founders Through Hard Times
While prospects for small business owners may seem bleak right now, plenty of companies that started in similarly dire straits went on to become successful. That’s the message of a new GoDaddy ad that seeks to rally prospective founders at a time when the coronavirus pandemic has led thousands of small businesses across the country…