Covid-19 Will Bring a Rise in Livestreaming Content Across Platforms
In a recent 24-hour period, I went from seeing a Russian accordion player named MOZG888VADIM play everything from traditional Russian ballads to Lady Gaga to seeing a lizard sun itself to having Travis Scott bring 12.3 million people into a virtual fantasy landscape. And I never had to leave my couch. If there is one…
Remote-First Companies Are Another Covid-19 Calamity
Plus: a tradition of perks at Google, a controversial toilet paper decision, and a baffling new Netflix policy.
Big TV Network Groups’ National Ad Revenues Sink 35% to 50% In April
April witnessed major legacy TV network companies being hit with massive 30% to 50% declines in national TV ad revenues. Major TV advertisers significantly reduced advertising on prime-time
entertainment and other daypart programs in April. The biggest decline was with WarnerMedia, with a decline of 50.8% in national TV advertising, according to Standard Media Index.
entertainment and other daypart programs in April. The biggest decline was with WarnerMedia, with a decline of 50.8% in national TV advertising, according to Standard Media Index.
Screenvision Returns To Movie Screens, Albeit Outdoors: State Farm Sponsors Drive-In Series
Screenvision Media, which has been expanding to out-of-home locations beyond its base in-theater cinema network, is also expanding into new outdoor cinema locations. You know, drive-ins. And it’s
working with State Farm insurance to bring the old school moviegoing experience to Americans nationwide. State Farm has signed on to be the official sponsor of Screenvision’s summer drive-in movie
series, which kicks off today as part of a Memorial Day Weekend launch.
working with State Farm insurance to bring the old school moviegoing experience to Americans nationwide. State Farm has signed on to be the official sponsor of Screenvision’s summer drive-in movie
series, which kicks off today as part of a Memorial Day Weekend launch.
Report: Zoom Sees 2000% Spike In New User Interest During Pandemic
Social listening platform Talkwalker and marketing analytics firm Trust Insights are out with a new report about changing social media habits during the crisis.
May 22, 2020 – Our local wheat farmers…
Our local wheat farmers had a flour-ishing harvest.
‘NYT’ Takes Needed Step To End Third-Party Cookies
Instead, the newspaper will use the data collected directly from readers to track their visits to its digital properties and show them ads.
Consumers Having More Emotional Experiences With Brands Due To COVID-19
Consumers are having more emotional experiences with brands as they search for products and services. Safety, social distancing and avoiding contact are priorities, making online research important.
Peyton Manning Stars in Caddyshack; Colorless Pride Skittles: Friday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Peyton Manning Is Caddyshack’s Judge Smails for New Michelob Ultra…