LiveRamp, which positions itself as the software company of choice for programmatic media trading, is confident it will weather the current economic storm, but it’s also readying for the fallout by increasing its bad debt facility. Despite the hardships companies in the media and advertising space are facing during the coronavirus pandemic, LiveRamp met its…
Three Economic Comorbitities for the Coronavirus
Facebook Plans to Broaden Remote Workforce Capabilities Due to Covid-19
As Facebook employees continue to work from home during the novel coronavirus pandemic, the company will embrace the practice and start recruiting employees without mandating that they can work from any of its offices. In a weekly town hall meeting that was publicly livestreamed, Facebook CEO Mark Zuckerberg vowed to be the “most forward-leaning company…
USAA Brings Poppy Wall of Honor to Snapchatters via AR Lens
USAA created its first-ever Snapchat augmented reality lens just in time for Memorial Day Weekend. USAA/Snapchat The insurance and financial services company, which serves military members and their families, will honor the lives of fallen military members via AR, bringing its annual Poppy Wall of Honor experience from its physical location on the National Mall…
Peyton Manning Lands a Starring Role in Caddyshack for New Michelob Ultra Ad
While major sports fans may have been aware that former NFL quarterback Peyton Manning enjoys occasionally playing golf, what they don’t know is that Manning also stars in the cult classic golf film Caddyshack. Well, not exactly. But a new Michelob Ultra promo for The Match: Champions for Charity, which Manning is playing in on…
L Brands Will Close 250 Victoria’s Secret Stores and Proceed With Spin-Off
L Brands is moving forward with its plan to separate Victoria’s Secret from the rest of its business as it reorganizes it to create an independent company “that one could reasonably market for a sale,” said Stuart Burgdoerfer, the intimates brand’s interim CEO, during the first quarter earnings call this morning. However, Burgdoerfer said that…
Labatt Reshot Its Entire Summer Campaign Mid-Lockdown Without a Budget
Memorial Day Weekend means a lot of things to a lot of people, but for those in the Great Lakes region, it means one thing: lake time. And beer. For Canadian beer brand Labatt Brewing Company, a smaller brand that’s most popular around those big, cold bodies of water, its summer marketing campaigns have been…
Reflecting Pandemic Trends, Investment in Beauty and Personal Care Startups Hits a Recent Low
In the opening quarter of 2020, private market funding for young companies in the beauty and personal care space fell by more than 50% compared to the previous quarter, according to a new report from market intelligence firm CB Insights. The category, which includes cosmetics and men’s grooming, raised a total of $103 million–the lowest…
BlogHer Banks on Free Digital Summits to Keep Brand Audience Engaged During Quarantine
For 16 years, BlogHer has built its core business on educational, in-person conferences meant to connect women bloggers, content creators and small business owners. But due to the Covid-19 pandemic, the SHE Media-owned brand, like all media brands in 2020, had to cancel its planned physical summits and completely revamp its event strategy for an…
ABC Brings Back 19 Series for Next Season, but Forgoes Fall Schedule for Now
So far, broadcasters have taken two approaches to their fall schedules in the midst of Covid-19. Fox and The CW constructed mostly pandemic-proof lineups featuring acquired shows and other already-filmed programming, while CBS opted to go ahead with a “hopeful” fall schedule with its usual programming that won’t be able to air until production can…