Month: May 2020

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AppLovin’s Game Plan: Go Big On Content And Distribution

AppLovin’s acquisition of Machine Zone last week turned heads. Shouldn’t it be MZ acquiring AppLovin? But the deal makes perfect sense when you consider that Machine Zone is only the most recent – albeit the largest – content deal for AppLovin, which has made strategic investments in mobile game studios regularly for the last two… Continue reading »

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Skittles Goes Colorless, Giving Up the Rainbow for LGBTQ Pride Partnership with GLAAD

Every June, an increasing number of brands roll out special edition products for LGBTQ Pride Month that are often swathed in garish rainbows, causing a sort of rainbow fatigue in the community. So it’s a relief to see that Skittles has gone in the opposite direction, removing the rainbow–in fact, removing color entirely–from its packaging…
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Don’t Kill PR People — A Flesh Wound Is Sufficient

PR folks are often at the very bottom of the marketing flow, subject to following orders from above that compromise the integrity of their interactions with reporters.
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A Walmart Employee’s Poem About Solidarity Has Made Him an Advertising Star

Consumers have said they’re fatigued–actually, plain sick and tired–of doom and gloom forecasts and negative pandemic-related news. What they want to hear now, particularly from marketers, are “hopeful, comforting and supportive” messages. Walmart, taking that sentiment and running with it, has launched a 60-second ad built around an upbeat poem about community and solidarity. And…
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A Conversation Every Content Creator Needs to Hear | Tea with GaryVee

A Conversation Every Content Creator Needs to Hear | Tea with GaryVee
Tea With GaryVee is a Q&A show where I answer questions in a much more detailed, slower format. We get deep! This episode goes deep on topics around musicians creating non-music content, Pushing through grief in your life, dealing with hate, and more! There is a really impactful conversation with a young creator at 20:50 that everybody needs to hear! Please share this video if you enjoyed the caller. For a chance to be on the show, text your question and number to 1-212-931-5731, or if you’re international tweet your question with the hashtag #teawithgaryvee… Enjoy!
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Why You Need to Add TikTok to Your Business Strategy | Tea with GaryVee

Why You Need to Add TikTok to Your Business Strategy | Tea with GaryVee
Tea With GaryVee is a Q&A show where I answer questions in a much more detailed, slower format. We get deep! This episode had a ton of in-depth strategy on how to use TikTok to grow your personal brand or business and ultimately raise awareness around your and your other endeavors! For a chance to be on the show, text your question and number to 1-212-931-5731, or if you’re international tweet your question with the hashtag #teawithgaryvee… Enjoy!
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What to Do When You Feel Like It’s Too Late | Tea with GaryVee

What to Do When You Feel Like It’s Too Late | Tea with GaryVee
Tea With GaryVee is a Q&A show where I answer questions in a much more detailed, slower format. We get deep! This episode covers a lot of topics around connecting with influencers, struggling with self-doubt and baggage, Struggling with self-discipline and accountability, and more! For a chance to be on the show, text your question and number to 1-212-931-5731, or if you’re international tweet your question with the hashtag #teawithgaryvee…Enjoy!
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How to Turn Your Struggle Into Your Strength | Tea With GaryVee

How to Turn Your Struggle Into Your Strength | Tea With GaryVee
Tea With GaryVee is a Q&A show where I answer questions in a much more detailed, slower format. We get deep! This episode covers a lot of topics around turning your vulnerabilities into your strengths, making content for new platforms, fixing mistakes, and more! For a chance to be on the show, text your question and number to 1-212-931-5731, or if you’re international tweet your question with the hashtag #teawithgaryvee…Enjoy!