Month: May 2020

As grocery stores and other retail brick-and-mortars grapple with how to keep spaces germ-free in the era of the coronavirus, one agency is proposing a slick solution. WPP-owned creative commerce agency Geometry’s Middle Eastern office is reintroducing a device that slides across shopping cart handles, dispensing a thin layer of disinfectant for between-use cleaning. The…

Awards shows have been all but canceled this year because of Covid-19, but that doesn’t mean agencies won’t receive accolades for their work. Most of the advertising and marketing industry’s organizations that annually dole out honors, including D&AD and the Clio Awards, are still forging ahead with awards–just sans the boozy galas that typically accompany…

Antimicrobial fibers are doing a lot more than fighting odor these days. The sale of the self-cleaning material, typically used in products such as underwear, is soaring since the Covid-19 pandemic began in March, as consumers increasingly seek out health and wellness products. Noble Biomaterials, a provider of these types of fibers, said in an…

The Atlantic laid off 17% of its staffers today from across the company, including editorial, sales, marketing and live events. The publisher, which has seen a recent notable uptick in subscribers during the Covid-19 pandemic, couldn’t rely on that as a revenue source to make up for financial losses from its in-person events business and…

There’s never been a better time to stuff your face with fried rice, chow mein and spring rolls. In addition to jumping on a the popular quarantine trend of carb loading, you just might be throwing a lifeline to a Chinese restaurant in your area. That’s the message from a celebrity-driven, brand-backed campaign called #TakeOutHate…

NBC’s three-season reign as the most watched broadcast network among the adults 18-49 demographic most coveted by advertisers is officially over. Fox has nabbed the demo crown for the 2019-20 season, reclaiming the top spot for the first time in eight years, on the strength of a lineup that includes Thursday Night Football and The…

Messenger From Facebook is introducing new in-application notifications to warn people who are about to interact with someone impersonating someone else or trying to scam them. The social network quietly began rolling the feature out on Android in March, and it will be extended to iOS and to more people around the world next week….

Supply path optimization (SPO) generally comes in two different flavors: cutting out intermediaries to reduce the dreaded ad-tech tax or buyers getting closer to inventory to boost transparency while still transacting through their demand-side platform (DSP). Supply-side platform (SSP) OpenX is favoring the latter form of SPO, and it’s growing out the advertiser-facing side of…