Month: May 2020

Retail had a bit of a mixed week, with discounters Dollar General and Dollar Tree emerging as clear winners with comparable sales increases. However, concerning news from Ann Taylor and Loft parent Ascena and a proposed debt for equity swap from Party City both served as reminders that there are still several retailers figuring out…

Twitter added the ability to save tweets as drafts and to schedule tweets to Twitter.com. The social network revealed the new features in a Twitter Support tweet, cautioning in the comments that drafts will not work cross-platform: Drafts created on desktop will only be accessible via desktop, and those created on mobile will only be…

Businesses may soon be able to designate duties like customer support or training exercises to life-like virtual personas through a new tool from artificial intelligence startup Soul Machines. The San Francisco-based company debuted a digital brand studio this week that lets clients customize their own digital person by choosing from a set of realistic CGI…

Everyone’s familiar with the classic format for a pad or tampon commercial: smiling women clad head-to-toe in white, flying across the screen in bursts of femininity and energy, not slowed down one bit by that pesky menstrual cycle, the color red avoided at all costs. In the last few years, however, brands have worked to…

Google provided an update on the Google News Initiative Journalism Emergency Relief Fund it started last month, saying that grants ranging from $5,000 to $30,000 went to over 5,300 small and midsized newsrooms around the world. Google News Initiative head of innovation Ludovic Blecher said in a blog post that applications covering a number of…

The last thing Dan Greener and Joe Federer expected to do during a pandemic was start an online advertising school. When stay-at-home orders went into place across the globe, Federer and other moderators of the Reddit subreddit r/Advertising noticed an influx of graduating students who had questions about the industry. Shortly after this, someone in…

In recent weeks, the brand marketing community has rallied together over many virtual conversations and Slack chats to hash out the challenges, opportunities and perspectives we’re all facing today. During these conversations, four core themes have emerged. These ideas are not only imperative for marketing in this current moment, but will become even more important…

What goes down must go up. Now that the economy is slowly beginning to reopen, Facebook CPMs have bounced back and then some after dropping precipitously in March due to the pandemic. When COVID-19 hit, CPMs on Facebook dipped by as much as 50% in some cases, according to eMarketer. CPMs on social platforms were… Continue reading »

The post Facebook CPMs Are Shooting Back Up appeared first on AdExchanger.

As millions of restaurant staffers and other service workers face unemployment as a result of the coronavirus lockdown measures, a new app is seeking to serve as a networking hub and gig marketplace to connect them with nearby openings. ClockedIn, which officially launched in April after being in the works for months, shows prospective workers…