On Earth, the Economy Is Tanking. In the Cloud, It’s Fine
Amid the pandemic, life has moved online. That’s good news for the tech giants that run data centers, and the companies that supply them.
Look For The Helpers: How Influencers Have Joined The Fight Against COVID-19
Tens of thousands of influencers from practically every nation have used their platforms and voice to raise awareness, lift spirits, and give back to those who need it the most. The following are just
a few examples of the inspiring ways that influencers have stepped up during this ongoing crisis.
a few examples of the inspiring ways that influencers have stepped up during this ongoing crisis.
TV P.R. Departments Gripped By Embargo-Mania
The mere sight of the word “embargo” on a press release about a new TV show poisons the atmosphere right away.
McDonald’s Is Lovin’ Publicis’ ‘Power Of One,’ Names It Planning Agency For Mainland China
McDonald’s China has tapped Publicis Media as its media planning agency for Mainland China. Omnicom’s OMD unit has been McDonald’s long-standing planning and buying agency.
U.S. Ad Market Plummets 35% In April, Second Consecutive Month Of Faltering Demand
Ad demand fell 35% year-over-year in April, marking its lowest point since MediaPost and the Standard Media Index began benchmarking the U.S. ad marketplace in 2012.
Facebook Users Reached Back Into the Past in April 2020
Coffee and cake go well together both for dessert and as the leaders in Facebook IQ’s Topics to Watch for April 2020. Instant coffee and associated topics cocoa solids, coffee, cream drink, honeycomb toffee, milk, powdered milk, sugar, water and whipped cream saw conversation rise 24.9 times in April compared with April 2019 and 1.7…
Acxiom Launches Addressable Media Buying Service Through Matterkind
Acxiom and Matterkind (née Cadreon) are tightening their partnership with a new addressable media solution for Acxiom clients released Thursday. For the first time, brands will be able to work with Acxiom for addressable media buying through the Addressable Advertising service. The media buys will be powered by Matterkind. More than 2,000 brands already work… Continue reading »
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Agency Advice for 2020 Grads; Hulu’s Disney-fied Facelift: Thursday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Agency Pros Share Crucial Advice for New Graduates Entering the…
Disney Returns Ad Sales Division to Media Networks Group Following Kevin Mayer’s Exit
Disney streaming head Kevin Mayer’s surprise exit on Monday to become TikTok’s new CEO continues to have ripple effects at his now former company. Following the departure of Mayer, who had been chairman of Disney’s direct-to-consumer and international (DTCI) segment since 2018, the company has opted to shift its ad sales and media distribution divisions…