Month: May 2020

The 50th anniversary of Essence was supposed to be a party. The groundbreaking black women’s lifestyle magazine’s annual Essence Festival in New Orleans is already the largest African-American cultural and music event in the U.S., so it’s easy to imagine how lavish this summer’s fest would have been. But given ongoing social distancing measures, the…

If brands want to come out on the other side of the Covid-19 crisis with consumer loyalty intact, they need to lean into empathy, says Greg Lyons, the chief marketing officer of PepsiCo. “I do fundamentally believe that something good will come out of this shared experience,” Lyons said. “It will force us to have…

Walmart and Target, which both reported quarterly earnings this week, underscore how American shopping habits are being reshaped. Walmart and Target both saw a double-digit increase in average cart value (16.5% and 12.5%, respectively) and a single-digit decline in the number of transactions, since people stocked up with fewer shopping trips. Older Americans also boosted… Continue reading »

The post Target And Walmart Earnings Show How American Shopping Has Been Reset appeared first on AdExchanger.

Amid the daily deluge of depressing headlines that Covid-19 has brought people around the world, Finland wants to lighten things up. In a new campaign, the famously happy Nordic nation is sharing its secrets with the world, all while reminding travelers that when the world is safer, Finland has the room to roam. Titled “Rent…

The fourth annual State of Sales report, released by LinkedIn earlier this week, put some numbers behind the coronavirus-spurred shift to virtual selling discussed by professionals in the industry earlier this month. LinkedIn said its report is based on a survey of 500 buyers and 500 sellers in the U.S., and two additional surveys of…

Ad industry interest in consuming business-related content has not only normalized, but is surpassing pre-pandemic levels, according to an analysis of weekly increases content consumption from
Bombora. Interest levels which crashed at the end of March following work-from-home restrictions put in place at most major advertisers and agencies, has been trending upward ever since and has
actually spiked beyond pre-pandemic levels.

In an effort to simplify its mobile shopping experience and appeal to a growing customer base looking for easy shopping solutions during the coronavirus pandemic, Walmart has combined its Walmart and Walmart Grocery apps into a single entity. “We don’t ask customers to make two trips to the store, one for groceries and one for…

Chipotle is backing the new Complete Customization feature on its application with do-it-yourself menu hacks on TikTok. The Complete Customization features enables customers ordering food via the fast-casual restaurant chain’s app to make any ingredient light, standard or extra by swiping from left to right on that ingredient while creating their order. The hack menu…