Twitter Begins Testing Settings to Limit Who Can Reply to Tweets
Twitter began testing new conversation settings that enable people to determine who can reply to their tweets: everyone, only people they follow or only people they mention in that tweet. The social network said a limited group of people will be involved in the test, across Android, iOS and the web. Tweets set for replies…
Budweiser’s New Interactive Concert Series Features the Hits of Happier Days
Budweiser has been tapping into nostalgia for its ads during quarantine, and now the beer brand is extending that theme to music. The AB InBev brand has debuted Budweiser Rewind, an interactive live music series in which artists perform their greatest hits and share stories their fans haven’t heard before. The brand kicked off the…
Lawsuits Needn’t Block Recovery
Social Distancing With Friends: Eyeo CEO Till Faida
Eyeo GmbH, the German tech company that owns the popular ad blocker Adblock Plus, has navigated a tricky course as the world’s largest ad blocker and, more recently, as an advertising platform in its own right. For years, ad blocking was an uncomfortable topic in digital media and advertising. Nowadays, online ad platforms and mobile… Continue reading »
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The Top 25% of Leaders, Legislators Account for the Bulk of Tweets, Engagement
Believe it or not, leaders and legislators besides President Donald Trump use Twitter, too, and Pew Research Center examined usage trends by national leaders and legislators in five predominantly English-speaking countries: Australia, Canada, New Zealand, the U.K. and the U.S. Researchers from Pew examined more than 1.3 million tweets posted between Jan. 1 and June…
United Airlines Teams Up With Clorox for CleanPlus Cleanliness Initiative
After telling investors that the worst of travel’s Covid-19 woes may be over, airlines are continuing to formalize their new cleaning initiatives to earn traveler confidence. This morning, United Airlines announced a new sanitization and cleaning initiative called United CleanPlus that will include a partnership with the cleaning products company Clorox. United’s program is similar…
Hulu Gets Disney-fied User Interface Upgrade
Hulu’s user interface is getting a facelift–one that will make the platform look a lot more like the other offerings in Disney’s streaming portfolio. An updated UI, which will go live today for connected TV app users and some Roku devices, will allow subscribers to scroll vertically to look at different content groupings and then…
Not Giving Up On Its DMP: Adobe Intros Predictive Segments For Audience Manager
Some marketers are disillusioned with data management platform technology, but Adobe is still actively investing in its DMP. On Wednesday, Adobe added a feature to Audience Manager that allows marketers to associate unknown users with segments based on their propensity to take a certain action. The feature, which was in beta for roughly a month,… Continue reading »
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Adweek Together: The Future of the Influencer
During the last economic contraction in 2008, Amber Venz Box started a blog, Venzedits, as a marketing tool for her personal shopping business. She would go on to become one of the first fashion influencers, generating sales for clothing brands. She would also go on to launch RewardStyle, an influencer marketing agency that now works…