Facebook teamed up with the Small Business Roundtable on the State of Small Business Report and, largely thanks to Covid-19, that state is not very good at the present time. Some 86,000 people who were self-employed or owned, managed or worked for small businesses I the U.S at the beginning of the coronavirus pandemic were…
How the Pandemic Allowed Upstart Toilet Tissue Brand No. 2 to Take a Swipe at the Big Rolls
Most every upstart brand hopes for a big breakthrough, that golden moment when its product gets picked up by a magazine, featured in a TV segment or appears on some celebrity’s social media account. There are many ways that a formerly obscure brand can suddenly gain the spotlight and, with it, the chance to go…
Facebook: Here’s How to Use Avatar Stickers in Comments
Facebook recently launched Avatars in the U.S. This feature allows users to create a personalized Avatar of themselves, which will be placed on stickers that can be used in Facebook comments, shared on Facebook Stories posts and more. Our guide will show you how to use Avatar stickers in Facebook comments. Note: These screenshots were…
4 Ways to Keep Spirits Up With Your Remote Coworkers
My team is remote, and we’ve retained all our workers. By day, I run A/B tests on brands’ websites to help drive revenue and better understand their audiences. So, it should come as no surprise that I recommend organizations test to discover what works and doesn’t. Feedback is your friend, especially now. Every organization is…
Hawaiian Tropic and Banana Boat Adjust Marketing for a Different Sort of Summer
Temperatures are rising. Memorial Day is around the corner. Cool summer cocktails on a lazy afternoon feel just a moment away. With states opening up again, Edgewell Personal Care is increasingly optimistic about its ability to move its seasonal grooming products despite the pandemic being anything but a distant memory. “As we assess consumer demand…
Hinge’s First Research Lab Looks at the Secrets to Successful Dating
Dating apps continue to encourage members to connect virtually amid the Covid-19 pandemic by offering new in-app features, virtual date ideas and digital events that show how daters are faring in quarantine. Hinge is hoping to uncover the secrets to dating successfully in a new normal with its first research program. The dating app has…
Brands Need to Show Support and Make Actionable Change for the Asian American Community
Owning my racial identity took some time. Growing up as a first-generation Chinese American in New Jersey, I was made fun of for being Asian. And when I looked around me, it was non-Asians who represented success and coolness to me, so that’s who I found myself emulating. I succeeded in realizing aspects of the…
These 3 DTC Brands Are Tapping Into Authenticity During the Pandemic
For Sierra Tishgart, co-founder of New York-based modern kitchenware company Great Jones, a “cardinal rule” of a DTC business in 2020 is that a brand’s value proposition can’t just be about pricing. “The value prop of a brand should–and can–be more creative in terms of what you’re offering. That is because there is more competition…
May 20, 2020 – The bowling alley was…
The bowling alley was robbed? They can’t pin that on me.
