Due to industry-shaking COVID-19 disruptions, CBS enters the upfront advertising market assuming deal-making could be a drawn-out affair.
WPP CEO Read Shares The Holding Company’s Reopening Strategy
Some offices are already open in Asia and Europe. But in places like New York and London significant numbers of staffers aren’t expected back until September or October and maybe later.
‘Vanity Fair’ Shoots June Cover Via Zoom
Collier Schorr photographed Monae for the June issue of the entertainment magazine. An image of Schorr taking the photo is also superimposed on the cover of ‘Vanity Fair.’
Google Begins Encrypting Domain Name Lookups
In a move touted as boosting privacy and security, Google on Tuesday rolled out a relatively new encryption technology for domain name look-ups.
Lexus Debuts Post-Pandemic Ads
“We wanted to create an inspiring and optimistic campaign inviting customers to imagine new journeys they will take,” Lexus’ Lisa Materazzo tells “Marketing Daily.”
This AI Maestro Wants to Serenade You
A composer and the co-creator of Siri are trying to create background music that responds to the listener’s feelings.
Surprise Byproduct Of Pandemic: A Reprieve For Broadcast TV
As consumers begin shifting from an initial crisis phase to a more “normal” and sustained period of the COVID-19 pandemic, analysts are beginning to project some of the longer-term effects on media.
After months in which many consumers were staying-at-home, there has been one surprising and unanticipated change in their media habits: a spike in use of linear broadcast TV.
After months in which many consumers were staying-at-home, there has been one surprising and unanticipated change in their media habits: a spike in use of linear broadcast TV.
Mother Earth? Mother’s Day Heats Up Facebook in April, While Instagrammers Talk Earth Day
Facebook users love their moms, while Instagrammers love the Earth. Facebook IQ revealed its Hot Topics on Facebook and Instagram for April 2020. Mother’s Day topped Facebook overall and the holidays and events category, followed by Holy Week and Earth Day. Meanwhile, the order on Instagram was Earth Day, Mother’s Day, Holy Week. Bill Gates…
The Road Ahead for Retail; Lizzo Covers The Beatles for Facebook: Wednesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Lizzo Covers The Beatles for Facebook’s Ad Launching Messenger Rooms…
North Dakota Readies Apple, Google COVID-19 Tracing App — How They Did It
Care19 Exposure becomes the second COVID-19-related tracing app available in North Dakota under the Care19 Collection of apps. The apps will become available for Android and iOS devices.