HBO Max Celebrates Launch Week With Quarantine-Friendly Brand Partnerships and Digital Events
HBO Max initially planned to hold a week of physical brand activations and brick-and-mortar retail takeovers to celebrate its nationwide launch on May 27. But as its debut occurred during the ongoing Covid-19 pandemic, the WarnerMedia streaming service had to rethink its brand partnerships for a launch campaign designed to engage consumers stuck at home….
The Pandemic Is Ongoing, but Brands Are Encouraging Travel Again
How many Americans would travel to Las Vegas in the middle of a pandemic if their flight was paid for? Evidently, at least 2,000. With social distancing still the recommended course of action in the U.S., travel remains at a low. While some airlines have noted a small uptick in travel, Memorial Day traffic was…
Facebook’s Response to Inauthentic Activity on Profiles: Show Your ID
If posts from your Facebook profile are generating a lot of reach, you might want to have your identification handy. The social network said late Thursday that it will extend its ID verification process to some profiles in the U.S. with large audiences. Facebook began verifying the identities of administrators of pages with large followings…
MLS, Heineken, David Guetta Team Up on Second United at Home Livestream
Major League Soccer is teaming up with Heineken and DJ, producer and songwriter David Guetta on a United at Home livestream performance from New York Saturday (May 30) at 7 p.m. ET. The event is part of the league’s ongoing MLS Unites initiative. Guetta’s 90-minute set will take place at an iconic location in New…
Brands Hesitantly Return With New Marketing Strategies As The Country Reopens
For better or for worse, the country is starting to reopen. But that doesn’t mean advertisers are simply flipping their media plans back on. As advertisers return to the market, they’re thinking critically about how consumer media and shopping habits have changed, and how strategies that worked in the past won’t necessarily work in the… Continue reading »
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Bumble’s New UK Campaign Stresses Importance of Maintaining Connections in Lockdown
As lockdown restrictions begin to ease in the U.K., Bumble has launched a new campaign about how member behavior has changed due to the Covid-19 pandemic, and the importance of staying connected. The women-first dating and networking app partnered with creative agency Mother to debut the “Time to Connect” campaign. The campaign features a 30-second…
Energizer Holdings Consolidates Global Media Account With UM
Interpublic media agency UM has been named global media agency of record for battery maker Energizer Holdings, Inc. Energizer reported advertising costs of $96.7 million for its 2019 fiscal year.
The Next Wave Of Media Infrastructure, With Hudson MX CEO JT Batson
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Much of JT Batson’s career has focused on bringing tech and automation to bear on the agency-publisher relationship. He was an early employee at Rubicon Project and a senior executive at Donovan Data Systems during the period when… Continue reading »
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Facebook: Here’s How to Edit a Messenger Room
Facebook recently debuted Messenger Rooms for users around the world. This feature allows users to create group video chats that can support up to 50 people. Once you’ve created a Messenger Room, you can edit the Room later on to make changes. For instance, if you forgot to invite someone to your Room, you can…