Month: May 2020

“Professor Wolfie,” an agency diarist and a comedian offer some comic relief from the oppression of lockdown and remote working.

Fox says the “Heroes” race was the most-watched non-Daytona 500 race in three years. It aired with no fans in the stands, posting 6.32 million preliminary Nielsen-measured viewers.

The offering, called “Now|New|Next Segments” monetizes the magazine publisher’s first-party data from its U.S. and international audiences.

Broadcast and cable U.S. TV networks have aired 32% more promos — with 533,779 airings — during the April 18- May 17 period.

Miller’s High Life Man ads are among the most widely praised and memorable in the history of beer marketing, and for good reason–the short and relatable spots drove sales and helped the brand connect in a meaningful way with consumers. And now, after a 15-year hiatus, Miller has brought the campaign back. The ad series,…

Facebook recently launched Avatars, its take on Bitmoji, in the U.S. This feature allows users to create a personalized Avatar of themselves, which will be placed on stickers that can be used in Stories, comments, and more on the Facebook platform. Our guide will show you how to use Avatar stickers in Facebook Stories. Note:…

About five years ago, Wahl decided to accentuate its website with some instructional videos. The 101-year-old maker of electric hair clippers is already the leading brand among professional stylists, but with the rise of do-it-yourself influencer culture and the widespread availability of clippers on the retail level, it made sense to build in some how-to…

Like much of the rest of the global economy, new business activity slowed precipitously for the media services industry during the Q1 2020. Total volume of media account turnover declined 51% to $2.9
billion from $4.95 billion in Q1 2019, according to just-published estimates compiled by Comvergence.

Canela Media, a digital media company for Latino youth in the United States, launched a free ad-supported OTT network on Tuesday called Canela TV. Canela enters the streaming market alongside major media companies, such as NBCUniversal and WarnerMedia, and as advertisers pull back spend in the wake of COVID-19. But the team had been working… Continue reading »

The post Canela Media Launches An OTT Network For Latinos Amid Streaming Wars, COVID-19 appeared first on AdExchanger.

We know Joe Biden, presidential candidate. We know Joe Biden, rogue talker. But do we know Joe Biden, style icon? Well, now you can emulate Biden’s most memeable look: his aviator sunglasses. The presumptive Democratic nominee’s campaign released an augmented reality lens on Snapchat, Instagram and Facebook that allows users to “try on Joe’s favorite…